Vanity URL – How to Get One and How this Helps Build your Fanbase on Facebook

Facebook Business Vanity URLLook up to the very top of your screen on Facebook – where you see

Do you have a Facebook name with lotsa letters and numbers at the end? Like this…..

Ooooops! If you have one of these for your business, then you haven’t set your “Vanity URL” yet. Your Vanity URL is the fancy Facebook name for your page and guess what, you need to set this pronto! Why? Because a Vanity URL is one way to help build your Fanbase on your Facebook Business Page…..

Here are some great reasons why you need to get your Vanity URL now….

  1. It looks more professional when a potential fan/customer visits your page
  2. It gives you a nice neat name that you can put on your business cards and at the bottom of your email signature
  3. It “claims” your unique name on Facebook and therefore secures your brand “name” on Facebook. V. important to do this.
  4. Other people and businesses can more easily “tag” your business if you have a nice neat Facebook name (you may or may not come up in the list when someone is trying to tag your business. The lack of a vanity url could be one of the reasons why you’re not showing).
  5. If someone is able to “tag” your business, then you’ll appear in more news feed. What a great way to help build your fanbase!
  6. But most importantly, once you have a Vanity URL, your business is lodged in the Facebook directory, which  makes your business “searchable” in the top search bar. And we all want our businesses to be found on Facebook, right!

So, let’s fix this! Here are the steps to claim your very own “Vanity URL” for your Facebook Business Page…..

  1. Click on Edit Page (this is your Admin panel)
  2.  Select Update Info
  3. Click on Basic Information in the left hand side panel
  4. Click the Change Username in the middle of the page and set your fancy Facebook name there….

Some rules (of course!)….

  1. Letters are allowed, both uppercase and lowercase are okay
  2. Numbers and full stops are okay too
  3. No other punctuation is allowed
  4. Spaces are not allowed! So for example, “SummerHills  Retreat” needs to be SummerHillsRetreat (without spaces)….
  5. But most importantly, you will never be allowed to change your Facebook name ever again (yikes!) so be careful what you choose. Things to think about when choosing a Facebook name….
  • make sure the spelling is right!
  • think about other branches or offices you may have and decide if you are going to have one big Facebook page for all your offices or one Facebook page per office. If you’re going to have a Facebook page per office, then your Facebook name needs to be unique per office
  • make sure the name you choose now is a name you will be happy with in the future! something to think about….

Once you have your “Vanity URL” set, your business will….

  • start to appear in Facebook searches in the top search bar when someone is specifically searching for your business
  • be more easily “taggable
  • be your piece of “Facebook real estate” forver :)

For more great tips like this on how to build a successful presence on Facebook and how to build your fanbase, hop on over to my ebook and click “BUY” – you won’t regret it :) It’s jam-packed with great insights and loads of tips like this that will help you kick arse on Facebook, and it also supports me being able to deliver more great tips like this for you EVERY DAY for FREE xx
Francesca Esposito-Rose
Facebook Ninjette


About Francesca

Francesca Esposito-Rose is CEO of, a successful Australian Retreat. Also Digital Strategist, Business Mentor and Facebook Business Specialist. With extensive experience over many years in corporate and public management and private business ownership, a past life as a geek and too much internet experience to admit in public, she translates Facebook for Business into understandable language that others leave you wondering about. Francesca has a fresh and straight-talking style in both writing and management, getting the job done, quickly, efficiently and successfully.

18 Responses to “Vanity URL – How to Get One and How this Helps Build your Fanbase on Facebook”

  1. Denis canagan July 19, 2012 10:46 pm #

    Good tips, I’m gonna test it.

    Denis canagan

  2. Denis July 19, 2012 11:02 pm #

    Thanks for sharing such good information!


  3. Fahie July 20, 2012 8:55 am #

    Thats a very good thread.


  4. Martin Diablo July 21, 2012 12:05 am #

    Very neat article. Fantastic.

    Martin Diablo

  5. Kiersten Rudes July 22, 2012 2:09 am #

    good. stuff.

    Kiersten Rudes

  6. Zulma Ehli July 26, 2012 3:27 am #

    Nice post!

    Zulma Ehli

  7. Devlin July 27, 2012 3:46 am #

    I could not resist commenting. Exceptionally well written!


  8. Wenning Danser July 30, 2012 3:01 pm #

    It’s really a cool and useful piece of information. I am glad that you shared this helpful info with us. Please keep us informed like this. Thank you for sharing.

    Wenning Danser

  9. Caroline Sheirich August 5, 2012 3:48 pm #

    Valuable information. Lucky me that I have I discovered your web site by accident…..I have bookmarked it.

    Caroline Sheirich

  10. Trosien Gaster August 6, 2012 4:42 am #

    well said and written! Thanks so much

    Trosien Gaster

  11. Madore Helm August 7, 2012 12:56 pm #

    thanks for posting this, it really is informative

    Madore Helm

  12. Scarlett Salandy August 10, 2012 2:44 am #

    Howdy! I would just like to give an enormous thumbs up for the great info you have given us in this post.

    Scarlett Salandy

  13. euka August 11, 2012 9:25 pm #

    I just wanted to say how much I enjoyed reading this post. I Tweeted it too, so hopefully it give you more readers.I will certainly come back to read future posts.


  14. Beckel heimer August 12, 2012 9:28 am #

    the information you offer on this site has helped me greatly. Thank you for all of your time & work.

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  15. mossy August 22, 2012 4:15 am #

    Wow! This site is sick! How did you make it look this good !?


  16. Inga August 26, 2012 6:40 am #

    This is highly useful for me. Massive thumbs up for this blog post!


  17. Irvin Obenshain August 30, 2012 5:59 pm #

    Cool, I never knew I needed a Facebook name on my Business Page and now I know, i’m changing my fanpage name now as we speak. you always surprise me Francesca with the new insights you share :)

    Irvin Obenshain

  18. mason shamero August 31, 2012 1:32 am #

    Hi, Neat post. great info acutally

    mason shamero

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