To Blog or Not to Blog {The 4 Different Types of Blogs, and Whether you Need One for Your Business}

Blogging for Business

Many clients have been asking me lately “Should I Blog?” The truth is, yes and no. There is no right or wrong answer. Blogging has to be “right” for your business and could actually be terribly wrong for you. So because the answer to this question is multi-layered, I thought I would outline here the 4 different types of blogs, the favourite blogs that I follow religiously in each category, the reasons why you should (or shouldn’t) blog, and the 4 main free blog platforms that are available to you right now….

1. You May Consider Blogging to Share your Writing….

My favourite blogger that blogs to share her writing, is Danielle Colley in her blog  “Keeping up with the Holsby’s”. As a writer, and an incredibly funny one, she is busy in her studio writing cookbooks at the moment. And blogging to her heart’s content. Dani shares her world through her blog, and since I have the privilege to mentor Dani as well, and therefore seeing some insights into her life, I cannot imagine Dani living in a world without blogging.

 Business Blogging

Dani creates original recipes and in creating these unique creations, she either reminisces on stories about individual ingredients or she takes us vividly to a memory about the recipe. If you read her blog, it is clear that Danielle loves to write, therefore blogging gives her a perfect platform to launch her writing and with her 3rd cookbook coming out soon, blogging has been good for her. If you love to write, and you have a burning desire to share your ideas with the world, then a “written” blog could be good for your business.

So if you are an author, comedian, actor, chef, inventor, world traveller….. then starting a written blog sharing your own original short pieces, could be a place where your business could flourish online, as it would help you get visibility in your craft.

2. You May Consider Blogging to Share your Pictures….

My favourite “visual” blog is Suzy McLeod’s photography blog. I had the pleasure of meeting Suzi at one of the “Tweet-ups” I organised in Bangalow (a piss-up for Tweeters), and then again at my Social Media Club recently. But before then, I was already an avid follower of her photography blog. Man, Suzi can photograph! I am generally not interested in wedding photography, or upcycled tables that one may have their eye on at a local recycling store, but the way that Suzi captures the pictures that catch her eye and the people and stories that she encounters, is truly inspirational to me.

Business Blogging

Suzi has recently setup a new photography studio in Bangalow called “Down Bangalow Road” and you see many of her photography adventures posted via her Facebook Page. Yes Facebook is like a mini-blog, but if you always have loads of photos to post, or you have a story to share along with them, then a visual blog could help you.

So any photographer, designer, decorator, artist, tourist or anyone with a steady stream of their own original photos or artwork in their business, would benefit from starting a visual blog, by helping you share your portfolio.

3. You May Consider Blogging to Share Facts & Wisdom….

My favourite “factual” blog is Nikki’s from “Styling You“. This blog won “Best Australian Blogger of 2011, and one look at her blog and you can see why.

Blogging for Business

Nikki posts a steady stream of “tips” to help women style themselves if personal styling is not their natural forte. Now I am no fashionista by a long-stretch, but I love that each “fact” that Nikki posts is also accompanied with a little story about what’s happening in her life right now. She also posts lots of links to other articles and other pages which may be helpful on a particular topic.

So if you are a stylist, scientist, naturopath, lawyer, accountant, counsellor, mentor, trainer or coach, or anyone that is in a business of sharing “advice” or “inspiration”, then a factual blog could support your business to flourish online by helping you share your wisdom.

4. You May Consider Blogging to Share your Story or Cause….

Some bloggers simply blog to stir up controversy, to trigger a dialogue about current socio-ecnomic topics, just for the hell of it or because society desperately needs it. These are all good reasons to blog and I love blogs like this. And my favourite blog in this genre is “Edenland” by Eden Riley.

Blogging for Business

Eden won “Best Australian Blog” in 2012, and deservedly so. She shares everything in her life, and I mean everything. There is nothing too random or too intimate for this infamous mummy-blogger. So much so, that Mrs. Riley has gone on to become somewhat of a celebrity in the blogoshpere, now being booked for speaking gigs and other media appearances. So revealing her personality through her blogging has really been core to launching her new career as an online-rockstar.

If you are an activist of any sort, if you run a charity or you have a voice you need to share with the world on any topic that you are passionate about, be it random or organised, charitable or anarchist, a story blog could be the key to raising mega-awareness or visibility for your cause, NPO or business. A blog could get you the attention you are looking for and raise your profile  both online and offline.

Business Blogging

So if any of these stories pique your interest and you are keen to nurture your ideas online through the format of a blog, then here are the top 4 blogging platforms you could try (all are free)….

The Top 4 Blogging Platforms at the moment……..

  1. WordPress.com – this is the blog platform I use – It is the best, hands down (in my opinion) and is also a powerful and flexible website builder
  2. Blogger.com – one of the original and well-known blogging platforms, run by Google
  3. Tumblr – this is more of a “micro-blogging” platform, not a full-blown blog service, but allows sharing & posting
  4. Weebly – another blogging and website building platform available

Blogging is a wonderful way to create an embryo to nurture your ideas, business and stories. However if none of these blogs types above catch your fancy, then alas, blogging may not be for you.

There is no point starting a blog if you don’t like to write, photograph, paint, spin a yarn, share articles or kick up some dust. You start a blog to share your voice online and to start a conversation about a topic you are passionate about. If you force yourself to start a blog but you don’t really want to share your ideas, then it will be a frustrating waste-of-time for you….

But don’t despair, for all those non-bloggers out there, a Facebook Business Page is like a mini-blog anyway. You can upload photos and snippets of your business onto Facebook at any time. Provided it’s not a novella, then Facebook is a great platform to share your thoughts and wisdom about your business. However if you have more than a paragraph to write, you will lose most people’s interest on Facebook and you’d better consider starting a blog STAT.

And that’s a wrap.

If any of these tips have helped you, I would be as chuffed as an award-winning blogger in a wet dream about winning best blogger of the year, if you shared this blog post in your favourite online playground.

Cheers for now!  Thank you for reading. And here are the buttons to share with….

Read reviews about the awesome work I do, here Buy “Novice2Ninja – Facebook for Business” , eBook or Printed, here Request a Call-Back to chat about a 1-on-1 Session with Francesca Grab your seat to the upcoming Facebook Business Workshop here Join us at “The Social Media Club” here

With Gratitude
Francesca Esposito-Rose B.Inf.Tech.
Business Mentor, Online Strategist, Author, Speaker & Social Media Business Specialist

{All Photos Courtesy of FreeDigitalPhotos.net except blogger home page banners are from the bloggers blogs themselves and are their own copyright}

 

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About Francesca

Francesca Esposito-Rose is CEO of SummerHills.com, a successful Australian Retreat. Also Digital Strategist, Business Mentor and Facebook Business Specialist. With extensive experience over many years in corporate and public management and private business ownership, a past life as a geek and too much internet experience to admit in public, she translates Facebook for Business into understandable language that others leave you wondering about. Francesca has a fresh and straight-talking style in both writing and management, getting the job done, quickly, efficiently and successfully.

2 Responses to “To Blog or Not to Blog {The 4 Different Types of Blogs, and Whether you Need One for Your Business}”

  1. Naumes March 14, 2013 1:09 pm #

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  2. william drankin June 9, 2013 9:29 am #

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