The new “Voice” feature on Facebook rocks!

Facebook has been copping alot of flack lately about all their changes, however this latest change is one I really love. The “Voice” feature has arrived. If you can’t see it yet, it’s because Facebook tends to roll out new features in stages, so don’t panic, you’ll get your “Voice” feature soon. Here is a snapshot of this feature on my Facebook Business Page….

The new "Voice" feature on Facebook Business Pages

The new "Voice" feature on Facebook Business Pages

Defining “the Voice” of your business is one of the most important steps of setting up a successful Facebook Business Page. I see so many Facebook Business pages that flop around with no meaning at all and no direction in their content. Then there are the Facebook Pages that seem to have nothing much to say at all.

I feel very sad when someone says they have nothing to say about their business. I don’t mean this to sound like a cliché, but every business is special. Every business has a voice. It may get a bit lost in the day-to-day running of your rent-roll; the things that first inspired you to start your business may have become a bit laced with cobwebs. However Facebook is now giving you a new chance to re-discover that excitement. Facebook gives you the opportunity for a new lease of passion for your business.” Page 55, “Novice2Ninja – Facebook for Business”

Really tuning into what your business is all about is the first place to start if you want a successful Facebook Business Page, a page that really rocks and kicks arse. In my business as a mentor, I would never progress past this point with a client unless we really zoomed into what the real message of their business was.

So why take the time to define the voice of your business? This is one of the most crucial steps of this book. I know it may seem a bit touchy-feely but we do need to reveal this stuff to know where the heart of your business lies.” Page 56, “Novice2Ninja – Facebook for Business”

I actually cover this vital step in great detail in “Step 2″ of my 10-step Action plan in my eBook “Novice2Ninja – Facebook for Business”. My book guides you through this whole process and holds your hand through the scary, unknown and new bits. It also covers a 10-step method to plan your complete Facebook strategy. Planning is essential, however knowing what-to-do, and more importantly, what-not-to-do, is even more crucial. I found it absolutely imperative therefore to guide other businesses around the pitfalls and to share proven methods that work.

Buy eBook Now “Novice2Ninja” Only $39.95

As for the Facebook new “Voice” feature, it is a handy way to “switch” from your Personal Profile to your Business Page. To do this, simply click the “change to” button which appears at the top middle of your screen.

The benefit is that you now don’t have to click the “down arrow” to “switch” between your Business Page and Personal Profile which was always a bit tedious. It’s the simple things….


Francesca Esposito-Rose

Helping Businesses find their Voice


For related blog posts read….

The “Juice” in your Business

The New “Offer” Feature on Facebook

Facebook New Timeline Changes

The 7 Vital Tweaks your Facebook Business Page must have

10 Compelling Reasons why your Business needs Facebook

Facebook is not Dead






About Francesca

Francesca Esposito-Rose is CEO of, a successful Australian Retreat. Also Digital Strategist, Business Mentor and Facebook Business Specialist. With extensive experience over many years in corporate and public management and private business ownership, a past life as a geek and too much internet experience to admit in public, she translates Facebook for Business into understandable language that others leave you wondering about. Francesca has a fresh and straight-talking style in both writing and management, getting the job done, quickly, efficiently and successfully.

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