Tag Archives: Business Facebook How To

How To Go Viral {or 11 Ways To Get More Shares, Comments & Likes on your Facebook Business Page}

facebook business

A local Italian restaurant “La Vida” just down the road in Lismore, went “viral” on their Facebook Business Page recently with a post about dreaming of a holiday on the Amalfi Coast….. check out their form here…. https://www.facebook.com/photo.php?fbid=291387257627424&set=pb.144039622362189.-2207520000.1365601870&type=3&theater

This single post attracted over 60,000 likes and 20,000 comments. Not bad for a l’il local taverna, ey? And since then, “La Vida” have become somewhat of an urban legend around these parts….

So at The Social Media Club jamming session last night, we brainstormed “How To Go Viral“.

{Definition} Going Viral on Social Media is generally defined as having a post or a Page that attracts 10,000 or more shares, comments & likes. Give or take.

We all know it’s not easy being awesome 24/7 and aiming to have a post that goes viral is seemingly impossible. However understanding the elements that make a post or a page go viral, is not unknowable. We can break it down, deconstruct it, and understand the Viral Nature of Social Media. I know you’re saying “but that will never happen!” And I agree with you that “going viral” is a very rare event…. But my motto is….

If you shoot for the moon and miss, you will always land among the stars!

So what you want is just a piece of that Viral action. Even just a teensy-weensy bit. If you can inspire your Fans (and their Friends and their Friends of Friends) to click Share, Comment or Like on your post, you will be….

  • increasing your visibility in the newsfeed by having your Business Page exposed and revealed to more people
  • increasing your potential to gather more Fans the more often your post is shared because your Page will be viewed more often
  • most importantly, improving your position in the News Feed because the more shares, comments and likes your posts receive today, the higher your posts will display in the News Feed tomorrow. {This News Feed position is determined by the Facebook Algorithm called EdgeRank. I have written about this News Feed weighting and ranking of posts in a previous blog post, click here….}

But first we need to work out what makes your Fans’ hearts flutter (and their friends’ hearts, and their friends of friends’ hearts). We want lots of fluttering hearts…. 

facebook for business

Who’s with me? Let’s do this!


Here’s the Top 11 Ways to Get more Shares, Comments & Likes on your Facebook Business Page, or, How to Go Viral….

Put simply, the posts we analysed at our Social Media Club brainstorming session had already gone viral, and displayed some, most or all of these qualities below….

  1. Engaging and Enticing, “asks a question”, easy-to-join-in
  2. Simplicity, Yes/No, a “no-brainer”, an instant answer
  3. Beauty and Joy. Positive and UpBeat. Goodness.
  4. Easy breezy and Charming
  5. An element of Surprise or the Unexpected, “out-of-the-box”, a breath of fresh air. Unpredictable. A mystery.
  6. CHEEKY, Quirky or New. Unique and Original
  7. Fantasy or Fun. An invitation to Escape, Dream or Desire
  8. Open, Raw, Honest and Real
  9. “Connecting with the every day”, RELEVANT, Universally Appealing
  10. An “X-factor“, or how the French say it, “Je ne sais quoi”
  11. And above all, the posts were SHAREABLE & SOCIABLE

Bottom Line: To go viral, it’s all about the QUALITY of your posts….

  • Aim to include at least a few of these elements above, EVERY TIME you post. This will give you a higher chance of your posts spreading further through Facebook
  • Allow your Page and your posts to have a VOICE
  • Develop your brand through PERSONAL CONTACT, interacting with your Fans and Clients
  • Project the PERSONALITY of your business through posts about your products

So “Going Viral” is not entirely pot-luck. Well, there is an element of random luck, right-time-right-place, but more importantly, a post does not go viral unless it speaks to the people. If you endeavour to craft posts that inspire and speak to your Fans, you have a much higher chance of going viral than if your posts were dull, boring, unexpressive, uninteresting or irrelevant to your Fans.

Good luck and if you have a post that goes viral, I’d love to hear about it!

If any of these tips have helped you, I would be as blubbery as a fluttering heart, if you shared this blog post in your favourite online playground.

Cheers for now!  Thank you for reading. And here are the buttons to share the love with….

Read reviews about the awesome work I do, here Buy “Novice2Ninja – Facebook for Business” , eBook or Printed, here Request a Call-Back to chat about a 1-on-1 Session with Francesca Grab your seat to the upcoming Facebook Business Workshop here Join us at “The Social Media Club” here

With Gratitude
Francesca Esposito-Rose B.Inf.Tech.
Business Mentor, Online Strategist, Author, Speaker & Social Media Business Specialist

{Heart Tree Photo Courtesy of FreeDigitalPhotos.net}

Facebook Privacy Hoax {and the Top 3 Ways to Set Boundaries and Protect your Privacy on Facebook)

Facebook Privacy Hoax

Shocking I know, but sadly, yes, this is a HOAX. I am talking about this silly message that is flying around Facebook at the moment and is probably the status message of many of your friends (and maybe yours too)….

WARNING!!! FACEBOOK HAS CHANGED THEIR PRIVACY SETTINGS ONCE MORE!!! DUE TO THE NEW “GRAPH APP” ANYONE ON FACEBOOK (INCLUDING OTHER COUNTRIES) CAN SEE YOUR PICTURES, LIKES, AND COMMENTS. The next 2 weeks I will be posting this, and please once you have done it please post DONE! Those of you who do not keep my information from going out to the public, I will have to DELETE YOU! I want to stay PRIVATELY connected with you. I post shots of my family that I don’t want strangers to have access to!!! This happens when our friends click “like” or “comment”… automatically, their friends would see our posts too. Unfortunately, we cannot change this setting by ourselves because Facebook has configured it that way. PLEASE place your mouse over my name above (DO NOT CLICK), a window will appear, now move the mouse on “FRIENDS” (also without clicking), then down to “Settings”, click here and a list will appear. REMOVE the CHECK on “LIFE EVENTS” and “COMMENTS & LIKES”. By doing this, my activity among my friends and family will no longer become public. Now, copy and paste this on your wall. Once I see this posted on your page, I will do the same……

This is not real. This is not Facebook. But if you have posted this message as your status, don’t be ashamed, it is easy to fall for this sort of thing. The facts sound so real and the consequences so dramatic. However this is someone’s sick idea of fun & games and it’s got millions of people scrambling to change their settings this week then proceeding to unfriend people that have not done so. This is a variation of another hoax that also went viral a few months ago.

The fact is, Facebook’s latest Graph Feature does not make any of your personal data public at all. The instructions given here are also incorrect. All you would be doing by following these steps above is unsubscribing yourself from your Friends’ “life events” and “comments & likes” and these will no longer appear in your News Feed. This defeats the purpose of being “Friends” with that person in the first place so the person that started this scam is just leading you up the garden path and mucking with your News Feed….

So why do folks spread these sorts of Hoaxes? Unfortunately, there are certain individuals out there that like to create mayhem and confusion, who have little else to do with their time, and who probably suffer megalomania-type symptoms. Seriously, folks who make it their life’s work spread email viruses and Facebook hoaxes have a lot to answer for.

Which brings me to my next point. There are only three ways to protect your data on Facebook…..

Top 3 Tips to Set Boundaries and Protect your Privacy on Facebook…

1. Update your Privacy Setting to “Friends Only”. To do this, go into your Personal Profile,  click on the little wheel on the top right hand corner of your screen then click on privacy settings. You can edit all your settings there to be “Friends only” or “friends of friends”. You can also leave your data public if privacy is a non-issue to you.

2. The only other way to stay private on Facebook, is to get off Facebook. This is the internet, and at the end of the day, all the data you enter will be used by Facebook in one way or another.

This practice is called “Data Mining” and has been common since the Internet was invented. Google uses Data Mining everyday when it serves up Ads to you in little yellow boxes. So if privacy concerns you, you need to seriously consider getting off the Internet all together. I hear that a whole swag of reliable carrier pigeons are going cheap to a good home?

3. Setting Boundaries on Facebook. Now may be a good time to re-assess the boundaries between what parts of your life are okay to be public, and how much of your life needs to be private. And while you’re at it, you may want to consider which data everyone sees including your acquaintances, and which data you want only your close friends to see…

You can be negative about Facebook and fearful about the privacy of your data. Or you can Just Set Boundaries. Be clear. Make a decision and stick to it. Perhaps a bit of “Online Housekeeping” may be in order….

Online Housekeeping: a Few Things to Consider when Setting Boundaries on Facebook…

  • If you don’t want your kids photos all over the web and potentially getting into the hands of paedophiles (I certainly don’t), then don’t post your kids’ photos on Facebook. Just make it a rule, your rule. Either you will or you won’t post your kids’ photos. Simple.
  • If you don’t want Facebook to know that you are a shop-a-holic so that they stop serving you “shopping” related advertisements, then stop talking continuously about shopping. Be Mindful about what you talk about, because everything you say online is being kept in a database.
  • If you are not comfortable with a certain person seeing any of your posts, then unfriend them. Collecting as many friends as you can so that you can have a big friend-count is childish. Only be friends on Facebook with the people that you like in real life.
  • Which brings me to my next point, don’t accept a friend request from someone you don’t actually know in real life. If you want Facebook to be a private, personal and meaningful place for you online, then keep it that way, simply don’t allow people into your circle that you don’t know.
  • If you want to be friends with your parent or child on Facebook, but don’t want them to see everything you did last weekend, then create a different list for those that are close to you (the ones that you are happy to see everything you do). To do this, go to your list of Friends, then scroll down the list to the person that you want to limit what they see of you, hover over the “Friends” button to the right of their name (don’t click it, just hover) and tick whether the person is a close friend, acquaintance or whether you want to add them to another list. To create another list, click on “Add to another list” and add a new list there. Then every time you post, before you click “Post”, choose who you want to see what you post by changing the privacy option to the left of the post button… Take the time to set some boundaries then enjoy the freedom this gives you.
  • If you don’t want anyone (or Facebook for that matter) to know which school or high school you went to, or where you last worked, then make these fields blank. It’s your choice whether your data is placed into a database or not. You don’t have to have a valid reason for removing this data. Just do whatever feels comfortable to you.
  • If you don’t want anyone (or Facebook) to know your age, sex or marital status, then remove these fields too. Similarly, if you don’t want anyone to know what music or movies you are in to, you can remove these too.  These are not mandatory fields. The only pieces of data Facebook needs from you is your name and email address. Anything else is a bonus.
  • You don’t need to upload photos of yourself or your family either. There is no rule to say we have to see your holiday pics, family pics, work pics, what you cooked last night or what you had for breakfast. YOU CHOOSE what you upload onto Facebook. You have full control over the data you post.
  • The bottom line is, there is no-one making you use an online system to stay in touch with your friends and family. Facebook openly admits they use your data to serve ads back at you. I don’t have a problem with how Facebook uses my data, but I only reveal a tiny fragment of my life on Facebook. The rest of my life is private and I like it that way. Therefore if you are not comfortable with Facebook’s terms and conditions, then the solution is simple, don’t use their system. Facebook is just a computer system after all and it is your choice to use it every time you log in.

And if all of these privacy issues on Facebook irkle you, then there is nothing wrong with good old-fashioned email to stay in touch with friends. Or there is another option, step away from technology and catch up for coffee instead. Old-School I know.

Soy Chai Latte anyone?

To discover more of what to do and what not to do on your Facebook for Business Page, the next Facebook MasterClass starts soon in Bangalow. This is a 3-day Intensive and Interactive Workshop with stepping you through the 10-step process to build a successful Facebook Page. The Workshop is run at the beautiful SummerHills Retreat Byron Bay. For more info or to book your seat, click here…. If 1-on-1 is more your style, I can help you progress further with a personal session and to enquire about a coaching session click here. Or if you prefer to discover at your own pace, my book contains a 10-step method to help you get rocking on your Facebook Business Page, to purchase the book click here….

Buy “Novice2Ninja – Facebook for Business” , eBook or Printed, here Request a Call-Back to chat about a 1-on-1 Session with Francesca Grab your seat to the upcoming Facebook Business Workshop here Join us at “The Social Media Club” here

And I would be as happy as a buzzing bee in a field of blooming flowers if you shared this post with your friends in your favourite online playground. Thank you xx

With Gratitude
Francesca Esposito-Rose B.Inf.Tech.
Business Mentor, Online Strategist, Author, Speaker & Social Media Business Specialist

{Photo Courtesy of freedigitalphotos.net}

6 Mistakes to Avoid on your Facebook Business Page this year {and my Top 6 Tips to remedy them}

In the 1-on-1 Mentoring I do and Facebook for Business Workshops I run, I am asked all the time by small business owners to outline which are the major pitfalls to watch out for when managing their Facebook Business Pages. So I thought I’d list them…. Here’s the Top 6 Mistakes to avoid this year on your Facebook for Business Page (and my Top 6 Tips to Remedy them)….

Facebook Business

1. Breaking the Rules. It’s one thing to live life close to the edge, but breaking Facebook policies on your Business Page may result in having your Business Page shut down. For example, a client came to me recently with triplicate versions of the same Business Page. Running multiple Pages for the same business is one of the things that could get you shut down. Another fault that could get your Business Page tripped up is running a Business from your Personal Profile. A big no-no. So go forth and live on the wild side, but not on Facebook.

Top Rule #1: Play it Safe. Stick within the rules….

2. Posting Randomly. No-one likes willy-nilly. Everyone loves the comfort of a regular, repeatable routine to make them feel safe. It’s human nature. And if one of your goals is to build trust with your Fans (it should be), then you want to be dependable. So turn up for your Fans. Daily. At least for 10 minutes a day. Talk with them. Post information that your Fans will be interested in and information that is relevant to your business.

Top Rule #2: Post Regularly. Stay on-topic…

3. Not Responding to Fans. Again, no-one likes to be ignored. Check your Business Page at least daily, and respond to all comments that are waiting for you, at least within 24 hours. These Fans are reaching out to you and could turn into customers if you engage with them and respond to their questions in a timely manner. Don’t begrudge having to answer questions, a Fan on Facebook is like someone browsing in your store, they could end up buying from you. Consider a comment left on your Page as a potential sales enquiry. If you are not Engaging your Fans, if you are not talking with them, then you are missing a big chunk of Facebook Mojo. Social Media is all about interacting with your Fans, engaging them in meaningful dialogue about your business, and keeping them interested so that they may buy from you, when they are ready. Engaging your Fans is a big part of building a community of like-minded people on your Page. If you miss this bit, you are missing half the reason to be on Facebook.

Top Rule #3: Engage Your Fans Daily. Build a Community….

4. Posting one-sided statements. This flows on from my previous point. If you are posting statements rather than asking questions, you are “broadcasting”. And most people will tire of the same-sounding trumpet after a little while. So make sure you post surveys/polls, post questions and find out what your Fans are really thinking. Using Facebook as R&D is not only powerful, but also a very cheap feedback tool that every business can utilise when researching new products or ways to improve their services!

Top Rule #4: Don’t Broadcast. Engage in a Two-Sided Conversation instead….

5. Being non-visual. Statistically, Fans will comment, like and share more posts that have photos or videos attached to them, compared to plain status messages that have no visuals. So make it your aim this year to never-ever-ever post something without some kind of visual. Your Page will love you for it as it will spread further throughout Facebook (and your Fanbase will therefore grow faster). Your Fans will love you more as well as you have given them eye-candy to enjoy.

Top Rule #5: Be Visual. Always. No Exceptions.

6. Not Sharing the Love. There is enough negativity in the Press and in all other forms of media. Endeavour to BE POSITIVE on your Facebook Business Page. If your Page is the voice of doom-and-gloom, folks will soon switch off. And it’s not just about the tone of your Page, it’s also about what you do with your Page. Share posts from other Business Pages. Leave comments on other Fan Pages. “Like” other Business Pages too if they are “simpatico” with your business (translated from Italian, “simpatico” = sympathetic/synergistic). Spending a few minutes a day perusing your News Feed to share some love on Facebook will not only spread your own Page further on Social Media, but you will also get some of the love boomeranged right back at you, which is a good thing.

Top Rule #6:  Make your Page an UpBeat place & always Take the Time to Share the Love. It’s Worth it.

For more advice on how to build a positive brand online, the next Facebook MasterClass starts soon in Bangalow. This is a 3-day Intensive and Interactive Workshop with myself at the beautiful SummerHills Retreat Byron Bay. For more info and to book your seat, click here….

Buy “Novice2Ninja – Facebook for Business” , eBook or Printed, here Request a Call-Back to chat about a 1-on-1 Session with Francesca Grab your seat to the upcoming Facebook Business Workshop here Join us at “The Social Media Club” here

And I would be as happy as a jumping jumbuck if you shared this post with your friends in your favourite online playground. Thank you xx

With Gratitude
Francesca Esposito-Rose B.Inf.Tech.
Business Mentor, Online Strategist, Author, Speaker & Social Media Business Specialist

{Heart Cloud Photo courtesy of freedigitalphotos.net}

 

 

Why “Buying Fans” & “Liker Ladders” Could Damage Your Facebook Business Page {and Tips to Build your FanBase without them}


business Facebook liker ladders

Earlier this week, some of my Clients and Fans were offered massive amounts of “Liker Ladders” from a company that is doing regular shout-outs on Facebook. For 2-3 shout-outs per day, for a period of 3 months, the cost being offered is a once-off payment of $20. Sounds like a bargain right? Unfortunately not. One of my clients texted me early Monday morning and by the time I wrote back to her by midday advising against entering into this $20 deal (high-finance, I know), she had already done the deal. Some of my other Fans that also signed up said “it was a limited time deal, only available for the next 5-minutes, I couldn’t resist the allure of gaining more Fans without working for it!” Others inboxed me saying “I saw an opportunity to grow my Fan base real quick, and went for it, but have I done the right thing?” These reactions are fair enough. Who doesn’t want loads of new Fans on their Page, yesterday? But guess who is the only company benefiting from these schemes? Not yours.

There are two activities raging through Facebook at the moment which I would like to draw your attention to, if you are not aware of them already. The first is “Liker Ladders”. And the second is “Buying Facebook Fans”. Both are as soul-less and futile as the other. I will explain why both are not going to help build your brand on Facebook, and how both can be potentially detrimental to your brand, in a cataclysmic way.

Firstly, “Liker Ladders”….

This is where, for a limited time only (eg “for the next half an hour“) someone hosts a “Liker Ladder” on their Facebook Business Page. The sum total of this activity involves one company declaring a “Like event” on their page and everyone rushing to their Page to Like all the pages that leave a comment on their Page. It is basically on “online Like party”. At the surface it sounds as though this sort of reciprocal love would be nourishing for your Facebook Business Page, right? Wrong. The problem with this is that only a tiny amount (if any) of the Fans that will like your Page during one of these “blitz” events, will ever be in your demographic. Therefore only a minuscule number of these Fans (or none) will generate any engagement on your Page. So how many of these Fans do you think will buy from you in the future? Zip. So don’t expect big love from any of these Fans that you have picked up during a “Liker Ladder” event. I explained to my clients that…..

“Liker Ladders” is like “rent a crowd” for your party, there is never going to be any love in the room with this sort of event

So why is everyone doing it? Short answer. To shortcut the work involved in building their Fanbase. Long answer. Sorry peeps, there is no shortcut. If there was, I’d be doing it. A “Liker Ladder” will definitely increase the number of Fans on your Page, but it will decrease the love (Engagement) on your page too. You don’t want to lose your Engagement level as this affects your ranking in the News Feed (see my post about EdgeRank to learn more about this). More importantly, the only company a “Liker Ladder” event is helping, is the host company itself. THEY get loads of engagement by everyone hitting their Page all at once, Facebook thinks “Phoaw, this Page is popular!” and gives them more EdgeRank points.  So you ARE helping somebody get better Engagement, but that “somebody” is not your FanPage.

The Social Media strategy I advise my clients is primarily based on Engagement (love) not prowess (bigger/better). The size of your FanBase is secondary if you are not engaging your Fans….

If all you want to do is grow the number of Fans on your Page, then you are missing half the picture. Yes growing your FanBase is important, but Engagement is the other half of the story that can’t be ignored and it is the more important half. Ignore Engagement and your Facebook for Business Page is doomed to fail.

The ONLY time I would say that a “Liker Ladder” blitz event is worth your $20, is, if, AND ONLY IF, the “Liker Ladder” team was in a very targeted market that was very aligned with your business. And this is a big if. Therefore if you are synergistic with the Liker Ladder “host” company, then go for it, and see how it works for you…..  If however the audience of the “Liker Ladder” host party is very general or the FanBase has nothing to do with your market, then your $20 is better spent on two tubs of good quality ice cream to share at your next dinner party where your real friends do turn up to.

So in a nutshell, “Liker Ladders” are short sighted at best, and in the long run, the Fans you’ve won via any dial-a-rent-a-crowd-scheme, will become a noose around your neck –> you will never be able to hit any high Engagement notes with these empty fans that won’t love you back (because they won’t engage with you). Your Page will eventually drop in ranking (EdgeRank) and your Page will grow at a slower and slower pace in the future until it grinds to a halt. Sad story, but so true. I’ve seen many folks use “Liker Ladders” to give them instant speed & satisfaction, and then come to me for help to “fix” their Pages once the damage is done. It is repairable, but we’re basically back-to-the-drawing board, building their FanBase from scratch. So why waste this precious time in the first place?

I advise a slow burn is a better strategy in the long run. In my view, the turtle wins the (Social Media) race, every time. So if you’re tempted to enter a “Liker ladder”, if you find them irresistible, then you need to ask yourself “which race am I running? Speed to reach a certain number of Fans by a certain deadline or Quality of your FanBase? PLUS remember that the rented crowd will never buy from you. AND they will “Unlike” your Facebook Page at some point in the future because they were never really interested your business in the first place.

The second of the “empty joys” is “Buying Facebook Fans”….

Oy vey, I get “deals” like this offered to me every day! The going rate is about $500 per few thousand Fans. My emphatic advice, don’t be tempted. Here’s why….

Issue#1.  Illegal on Facebook Business Pages. It’s against Facebook Terms & Conditions to “buy” Fans. “Buying Fans” is Facebook Black Market on steroids. And Facebook actively shuts down 20,000 accounts a day that it’s suss about, for whatever reason. So imagine all your hard work to date, thrown out the window. Pfffft. Gone forever. And there’s no Facebook Court, there’s no getting your Page back. Once a Facebook Business Page goes to the Sin-Bin, it rarely comes back.

Issue #2. Loss of Engagement. There’s the “No Love” problem (no engagement) for all the reasons above.

Issue #3. Integrity. When I see really big fan counts or Fan Counts that jump up really quickly, I’m already suss about it. Any big Fan Count can be faked by buying Fans. If someone has a really big Fan count, I am already questioning the Integrity of the business. Guilty before proven innocent, Your Honour. And it is only because I know for a fact that this sort of “Buying Fans” racket is so rampant that I jump to this conclusion. So to separate the Good Pages (the Pages I want to trust) from the Bad Pages (the Pages I don’t want to follow), I always look at the “number of people talking about this”…. if the Fan count is huge but the engagement is low, I know there’s a good chance the business bought their fans….. That doesn’t impress me, so I don’t follow them – I can’t trust a business  that needs to “fake” their FanBase! (Because it’s hard not to jump to the next conclusion, what else are they faking? A natural conclusion, right?)

But if a Page has a huge Fan count AND a big “talking about this”, then I’m uber impressed. That’s why “super engagement” is so great to see on a Business Page, you have to be really rocking to be “super engaged” and it’s reasonably rare. (You can read more about super engagement here). Anyone that has a “super-engaged” Page is a Rockstar, in my opinion, at least Online….

My TOP TIPS to grow your FanBase on your Facebook Business Page

There are lots of actions you can take to increase your FanBase on Facebook. Keeping in mind that your Fan count will increase naturally over time with everything you do. The primary strategy is to be active.  If you choose to increase your Fan count with any of the “rent-a-crowd” schemes (which is what “Liker Ladders” and “Buy Fans” are essentially), this defeats the purpose of having {love + soul} on your Page. I understand most folks feel the pressure to get a gazillion more Fans in a hurry, but it will happen. It took me 3 years to organically build a 2,000 strong FanBase on the SummerHills Retreat Byron Bay Page (my other business). I am not saying that it will take you this long (I had no-one to help or teach me, that’s why I share my successful strategy, to help other small business owners also achieve success with their online marketing)…. Therefore I’m a big believer in a “soulful marketing” strategy that will ensure you build a FanBase that is….

  1. within the Facebook Business Page guidelines
  2. attracting love on your Page
  3. converting Fans to Sales
  4. building a Page that also builds Integrity and Trust for your business

Here’s my Top Tips on how to increase your FanBase organically, without the aide of Buying Fans or Liker Ladder schemes…..

1.       Keep active on FaceBook. Keep a consistent (daily) approach with your Social Media

2.       “Like” other businesses that are synergistic with your business

3.       Shout-out regularly with “mentions” and “tags” on your own Business Page. Share the love and you will get the love back

4.       “Share” posts from other businesses whose Fans are in your target market (this will reveal your business to their FanBase)

5.       Identify who are your peers, advocates, industry leaders, and….

6.       …..Leave posts on their business pages (this will put you in front of the fan base that is the right demographic for your business)….

7.      There are loads more steps you can take, which are all outlined in detail in the second half of my book “Novice2Ninja – Facebook for Business”.

8.      Rather than posting randomly, establish a clear  “Facebook for Business” strategy, which is half about Engagement and half about building your FanBase. Both halves of this strategy are shared in full in my book, including case studies and worksheets. (And if you are currently posting “randomly” with no strategy, read here why you need to remedy this STAT).

The main thing to remember is that once you establish a clear Social Media Strategy, be consistent with your Social Media. KEEP IT UP. Over time, you will develop a “Unique Voice” on your Page which will pay off in the future, when your dozens of Fans turn into hundreds, and your hundreds turn into thousands. And once you’re staring at multiple thousands of Fans, you will be wondering what all the fuss was about, a few thousand Fans ago.

My final thought to leave you with today is….

Liker-Ladder and Buy-Fans “schemes” are like “white-bread” = Full of empty calories. You are better off reaching for the multi-grain and establishing a solid Social Media strategy that will nourish your Page. Don’t be soul-less on your Page, be prepared to “turn up” for your customers by engaging with them online. If you connect with your Fans both online + offline PLUS deliver a great product to your customers once you do win their business, you have a winning formula.

Are you ready to build a clear and solid strategy for your business on Facebook? If so, sign up for my upcoming Facebook For Business Workshop where we build your Facebook for Business strategy from scratch. Or come along to the next Social Media Club where we brainstorm different authentic & soulful online marketing strategies every month. All this helps to support and grow your brand online in a positive way. Are you ready to kick-off your business year for 2013 ? If you need some direction, I’m here to support you, my 1-on-1 mentoring sessions could also help.

Buy “Novice2Ninja – Facebook for Business” , eBook or Printed, here Request a Call-Back to chat about a 1-on-1 Session with Francesca Grab your seat to the upcoming Facebook Business Workshop here Join us at “The Social Media Club” here

And I would be as happy as a frog in the rain if you shared this post with your friends in your favourite online playground. Thank you xx

With Gratitude
Francesca Esposito-Rose B.Inf.Tech.
Business Mentor, Online Strategist, Author, Speaker & Social Media Business Specialist

{Heart Tree photo courtesy of FreeDigitalPhotos.net}

Maps with Benefits

Business Facebook

Adding your “street address” to your Facebook Business Page has more benefits than you think. And the benefits are worth it. Alot of folks running home-based businesses don’t want their “real address” publicly revealed, but the benefits of entering your street address far outweighs the very minimal risk that you may inherit a Facebook-stalker.

I blogged about the main benefits of adding your street address last year in this blog post here, so if you’re keen to discover the primary reasons why you need to enter your street address, I recommend reading this earlier blog post first.

But today I want to highlight another really important reason why you need to enter your street address on your Facebook Business Page. And that is, the “Recommendations Box”. Here’s what the Recommendations Box looks like below…..

Business Facebook

The Recommendations Box gives “Social Proof” like no other feature on Facebook. Anyone can “like” your page and “share” your posts on Facebook, this in itself is an endorsement of what you do, a “bravo, keep doing what you’re doing, pat on the back” kinda thing.

But the Recommendations Box allows an individual to really recommend you. I mean, “Recommendations” is like an actual review. Actually, it is a review. And if you think therefore that collecting as many Recommendations as possible on Facebook would give your Business Page lots of Kudos, Mojo, Ju-Ju, Street-Cred aka Social Proof, then you thought right. The “Recommendations Box” is like Facebook Juice on Steroids because it also gives you loads of EdgeRank points….

So can any Facebook Business Page sport the ever-powerful “Recommendations Box”? Yes. And there are two very simple steps to grabbing one of these babies for your Fan Page….

Step 1. Enter a real physical address. Without one, you won’t have access to the Recommendations feature. I know you may hesitate and be reluctant about this, but at least a PO Box, something that will register an address on Facebook for your business. (Be warned, it must be a real address. Enter a bogus address of the paddock down the road or the power station next door, and Bing will know. Bing knows these things. I say Bing because Facebook uses Bing to manage their maps, not Google. Also it must be a unique address, you can’t use an address that someone else has used before for their business.)

To enter your street address simply go to Edit Page/Update Info and enter your street address there. It may take several minutes, hours or days to display your map on your Business Page, but the map will appear on your Business Page once Facebook and Bing do the little dance they do together to update their databases.

Step 2. Once you enter your street address and your map is showing (you may need to come back at a later time to check this if the map doesn’t display straight away), you will see that a cheeky little box suddenly appears right under the map itself, called “Show this map on the page”. You must tick this box. Leave this box un-ticked and your Recommendations Box will never show. And that’s all it takes to be missing the Recommendations feature, an un-ticked Map box! Here it is below, ticked.

How to Facebook Business

A few other things worth noting….

  1. You can’t leave a “Recommendation” as a business entity. You can only leave a Recommendation as an individual. You must therefore “switch” to your Personal Profile to leave a Recommendation for another business. So because of this…..
  2. You will never see a “Recommendations Box” displaying when you are in your Business Account. You will only see it when you are operating from your Personal Profile
  3. There is no rule to say you can’t leave a Recommendation for your own Facebook Business Page from your own Personal Profile, so recommend yourself away. Unless you think it’s a bit naff to do this, then don’t (totally personal choice).

Lots of clients have asked me about the “Recommendations Box” lately, and having a street address (and a map) is key. I highly recommend you get both so that you can enjoy your “Maps with Benefits” !

I share my extensive research on the topic of  “Facebook for Business” in my book “Novice2Ninja – Facebook for Business”. Hope it can help you too.

Buy “Novice2Ninja – Facebook for Business” , eBook or Printed, here Request a Call-Back to chat about a 1-on-1 Session with Francesca Grab your seat to the upcoming Facebook Business Workshop here Join us at “The Social Media Club” here

And I would be as happy as a butterfly in an open paddock of daisies if you shared this post with your friends in your favourite online playground. Thank you xx

With Gratitude
Francesca Esposito-Rose B.Inf.Tech.
Business Mentor, Online Specialist, Author, Speaker & Social Media Business Specialist

{Heart Cloud photo courtesy of FreeDigitalPhotos.net}

Relevant vs. Random: A Strategy for Success

Last month, I ran a competition on my Facebook Page. The competition was asking a question in response to this video here by Eden Riley of Edenland….

And the question ran along the lines of ….

What does this blogger do to make her win the award of Australian Blogger of the Year?”

The person that answered this question correctly, not only won a free copy of my eBook Novice2Ninja, they also understood the primary factor that is the basis of online success. Jodie Heylen of The Gift Post (Gold Coast) won the competition and I promised to blog about this once the competition was over.

However this is such an important concept to get your head around that I re-ran this competition last night at “The Social Media Club” and yep, I gave away another free copy of my Book to the first person that guessed correctly.  This time, it was  a printed copy of my book. And for those of you that have followed this competition twice already, I promise there won’t be a 3rd!

So here goes, and the answer is.. {drum roll} RELEVANCE. Do you want to know why RELEVANCE is THE most important factor to ONLINE SUCCESS?

Here is “RELEVANCE defined”….

Relevance is like current, but current is only about timing.

Relevance is similar to important, but important is only about the order of priorities.

Relevant is almost like related, but not that’s only the half of it.

RELEVANT is the opposite to RANDOM, and a whole lot more.

You see, when I first started in Social Media about 4 years ago, I posted randomly for several months. My page sucked and I felt microscopic. I finally figured that RANDOM POSTING DOES NOT WORK. If you adopt “Random Posting” as your strategy, you will end up with a Facebook Business Page or Blog that is made up of loosely connected ideas, that may or may not be related to your business, and basically you will end up with a mish-mash of concepts. And guess what the problem with a random strategy is? It is not clear, it’s not focussed and not targetted. Bottom line, “Random Posting” will not help your business and will certainly not generate any sales.

There are many reasons why Edenland is a successful blog. But the one single reason why Eden Riley won “Australian Blogger of the Year” is because what she blogs about is RELEVANT. Edenland is a collection of thoughts and opinions on what is currently controversial and what is happening at the forefront of current culture. Riley’s “product” is controversy and anything topical. She is also very engaging, authentic, honest, real, human, kind, she’s all those things. But most of all, the essence of what she talks about is RELEVANT to her Fans. Why? Because her Followers are also concerned about the impact that these emerging issues have on society and how it will affect their lives, jobs and future security. Riley taps into that big-time.

So let’s start with “the Don’t's”….  Here is what NOT TO DO online….

  • Take for example, a lawyer that has mostly a Generation-Y market of 25-35 year olds. If this lawyer was to blog about Lady Gaga, this would make this lawyer’s blog current. But it wouldn’t be relevant because Lady Gaga has nothing to do with law.
  • If you were a real estate agent and you posted Footy Tips, this could be interesting and fun to some of your Fans, but this is NOT ON TOPIC. Footy Tips are not relevant to your business or to your customers (who are on your Page as property buyers and renters).
  • If you were a Tourism Page, posting about the gripes you have with city centre parking or the complaints you have about the new Highway coming through, this is NOT RELEVANT to the fans that are buying your products (Tourists are interested in the tourist experience, not the dirty laundry/behind-the-scenes-infrastructure-issues).
  • If you were an oil painter, and you blogged about jewellery, this would be INTERESTING and loosely related to canvas painting, however if you kept this up, you would soon start to lose your Fans or at least, they will stop engaging with you on your core topic of oil painting on canvas.

By doing any of the above you would start losing your Fans and your page would start to suck dismally, or worse, bomb all together. Put simply, you will lose your tribe. Your Peeps will simply go elsewhere to get their “fix” of the love they want on that particular topic. This is because your fans are following you specifically because they want to connect with WHAT YOU DO and WHAT YOU REPRESENT.

Let’s then define the “Do’s” of how to achieve Online Success….

You need to blog or post about what is RELEVANT to your business PLUS what is relevant to your TARGET MARKET.

  • So if you’re an oil painter, post about oil painting only. Best brushes to use at home, different techniques to achieve different effects, top-tips to properly wash brushes…..
  • If you’re a real estate agent, post about how great it is to live in your area, news about events coming up that make the region a joy to live in, renovation success stories that turned a mega profit….
  • As a business lawyer, blog about copyright issues that are currently in contention, business issues to watch out for, new workplace laws that may affect small business owners….
  •  In tourism, post about events coming to the area, restaurants and the accolades they have recently won, or the best coffee in town….

Eden Riley blogs about topics that her Fans are interested in PLUS the topics that are current and are MEANINGFUL to her Followers. Therefore Edenland is a highly RELEVANT blog. The week she blogged about chicken fillets to represent breast implants, there had been recent debate in the media about young girls having plastic surgery to feel beautiful and accepted. So this video was ON TOPIC and relevant to her Peeps, at the time…

I therefore define RELEVANCE as being

  • BOTH RELATED to your business
  • AND ALSO RELATED TO your target market

I also use RELEVANCE as the number one FUNNEL to cross-check my content before I post anything on any of my Facebook Pages. So before I post to my blog or Facebook page, if the topic does not make it through the RELEVANCE funnel, then I scrap it. It is not the right CONTENT for my page or blog if it does not make it through my filter.

I consider this principle of RELEVANCE vs. RANDOM to be the most important underlying factor to your success online. Get this wrong and your Facebook Business Page or blog will bomb. Yes you have to be engaging, the more engaging you are, the more your Fans will dig what you do. But you can be engaging and still be irrelevant. You can be engaging and random. It is important therefore to be engaging AND RELEVANT.

So the keys to ONLINE SUCCESS are….

  1. UNDERSTAND your target market and what they want to hear & read about
  2. Make sure your topics are CONNECTED to your business and are ON-TOPIC with what you do
  3. With these two filters in mind, then generate posts that are both MEANINGFUL to your target market (1) and CONNECTED to your business (2) = THIS WILL GIVE YOU RELEVANT CONTENT

Laywers, I advise you hold back on blogging about the latest Monster-Ball rap and stick to the topics that your Peeps are interested in, and if your Fans are mostly Generation-Y, then why not blog about the latest “Stop & Search” laws which would be of huge interest to this age bracket? Knowing their rights when they go out may be at the fore-front of their minds and may spark some great discussion (and engagement) on your Facebook Page or blog. Yes you must understand what your target market likes and wants to read about, but that’s only the half of it. What you talk about on your blog or Facebook Page must also be related and connected to your business (see poster below).

Social Media Strategy

I share my extensive research on the topic of  “Content Strategy” in detail in my book “Novice2Ninja – Facebook for Business”. Hope it can help you too.

Buy “Novice2Ninja – Facebook for Business” , eBook or Printed, here

Request a Call-Back to chat about a 1-on-1 Session with Francesca

Grab your seat to the upcoming Facebook Business Workshop here

Join us at “The Social Media Club” here

And I would be as happy as a little girl in a lolly-shop if you shared this post with your friends in your favourite online playground. Thank you xx

With Gratitude
Francesca Esposito-Rose B.Inf.Tech.
Business Mentor, Online Specialist, Author, Speaker & FaceBook Business Specialist

 

 

 

 

How Scheduled Posts can Save You Time & Get You More Fans

Business FacebookHave you discovered the “Scheduled Posts” feature on Facebook yet? There are some Facebook features that are “take it or leave it”, but every once in a while, Facebook actually adds a function that is really, really neat. And the “schedule” button is one of those functions that really gets me rocking and rolling. It’s only been introduced very recently, so it’s not surprsing if it hasn’t caught your eye yet. It’s been a real life-saver really.

This little beauty allows you to “calendarise” your Facebook posts.

So if you wanted to release a particular post at 7pm tonight but you’d rather be watching the latest episode of “How I Met Your Mother” with your teenager, then you can schedule the post to be released at 7pm tonight, without the need to be in the same room as your PC at all, during this essential-TV-viewing-teenager-bonding-time.

There are significant benefits in using the “Schedule” button….

  1. You can quickly type your posts when it is most convenient for you (eg during a quiet period of your business) to be displayed “out of your standard business hours”. This means you are not tied to your PC when you would rather be having a life {shock horror}
  2. Conversely, if you have an event coming up (or an uber-busy work-week planned), and you think you will be too busy to post during work hours for a while, then you can schedule your posts out of hours, to be released during business hours, at a time when you know you will be tied up. Your business then still appears in the News Feeds of your Fans, rather than missing out on visibility all together during that time period. This gives your business the crucial exposure it needs, when it needs it most, and the potential to gather more Fans, even while you are too busy to “be there” on Facebook.

Some crucial pointers….

  1. Don’t use Hootsuite or any other “External” programs to post to Facebook.  Yes you can use these programs to post to Twitter and other Social Platforms, for sure, but not for Facebook. It will affect your Edgerank (Facebook Business Page Ranking), and not in a good way. I have written a previous blog post about what Edgerank is here. This is crucial to understand for Facebook Business Success, but in a nutshell, you need to be “inside” Facebook when you post. So don’t be tempted to post from an outside program to save you time, instead, the best time-saving function available to you within Facebook is the “Schedule” function. So use it to your heart’s content.
  2. Think about the best “times” to post. I share my extensive research on this topic in detail in my book and give you loads of tips on how to work out the best times for you to post in your business. You need to meet your target market at the best times, otherwise you are wasting your time on Facebook and I show you in my book the steps to figure this out specifically for your business (every business is different and hence the “best times” to post is different too). However if you would like some personalised help to work out the best times to post for your business, we can explore this in a 1-on-1 session together if that suits you better.

So, where to find this said “Schedule button”… {drum roll please}….

As this is only a new-ish feature (September 2012), most of my clients haven’t noticed this button yet, which is not surprising since Facebook seem to be moving the furniture around almost every day….

Funnily enough, the “Schedule button” is actually right under your nose …..

scheduling Facebook posts

  1. To setup a “scheduled post” simply click inside the “Status bar” and start typing your post
  2. When you are finished typing, click the small clock icon on the bottom left hand corner of the status box (note that this tiny clock icon does not appear until you actually click your cursor inside the status box, and then it appears, as if by magic)
  3. When you click the clock (try saying this ten times fast!), a “Year” pops up. Just choose the year you would like your post to be displayed. I suggest keeping your posts to within the week (too much can happen in your business between now and next year!)
  4. After you select a year, a month option pops up, and so on for day, and time
  5. Click the Schedule button on the bottom right of the status box, to diarise this post for the time you have specified. For this dummy example above on “The Like Effect” Facebook Page, I entered 7:30 tomorrow morning so that my post could “appear” in the Facebook news feed starting 7:30am

But what if I change my mind?

Do not fear, Facebook have thought of this as well. To change the posts that you have “scheduled”….

  1. Click on “Edit Page”
  2. Select “Use Activity Log”
  3. And you will see all your scheduled posts there in a list
  4. Here you can change the date and time of the future-dated posts, or cancel them all-together, so you still have full control over your posts even though they are diarised….

activity log Facebook for Business

If you’re looking for more information on this topic, or want to discover how best to use Facebook for your business, join us for the upcoming Facebook for Business Workshop, get my book or reach out to me for a 1-on-1 mentoring session…. And let’s get this party started!

Buy “Novice2Ninja – Facebook for Business” , eBook or Printed, here

Request a Call-Back to chat about a 1-on-1 Session with Francesca

Grab your seat to the upcoming Facebook Business Workshop here

Join us at “The Social Media Club” here

And I would be tickled pink if you shared this page with your friends in your favourite online playground just here….

With Gratitude
Francesca Esposito-Rose B.Inf.Tech.
Business Mentor, Online Specialist, Author, Speaker & FaceBook Business Specialist

{Photos Courtesy of FreeDigitalPhotos.net}

Social Media for the Time-Poor Small Business

Business facebookLast month, we launched “The Social Media Club”, the world’s first. We had a great night of laughter and connection, and most importantly, brainstorming with like-minded business owners where we got to find out that every small business owner is in the same boat. When you’re a crew of one, you have to work smarter not harder, be savvy and efficient, whilst standing on one leg and singing la-la-la-la-lahhhh, in tune. So on this night, all “Clubbers” discovered that they were not alone, and that there are better ways of doing things… especially in the world of “Social Media”….

“The Social Media Club” is being held on the 4th Thursday of every month and at each “Club” meeting I will be giving a short talk on the hottest “Social” topic of the month, as well as answer your BURNING QUESTIONS that have been concerning you, in your world of Social Media.

Last month, the topic on everyone’s lips was “How do I manage my Social Media when I am time poor?” Do I hear you screaming too?

I thought I’d blog the talk I gave, in case you missed it, and the champagne, and the fun…. but come and join us for the next “Social Media Club” coming up on Thursday 25th October 6.30-8.30pm, and join in the fun, in person……

So here’s my Top-7-Tips on “How to manage your Social Media when you are Time Poor” (READ: How to Save your Sanity whilst riding the Social Media Train)….

  1.  Choose 1-2 Social Media platforms and DO THEM WELL. There is no point stressing about jumping onto all the social medias. There is simply no point being a jack-of-trades and master-of-none. It’s not going to help to brand and position your business in the market-place if you “do” a Social platform badly. I recommend to my clients to choose the one or two that will best suit their business, and focus on those. (If you need some help selecting these, reach out to me, I can help you get clear on what social platforms will best suit your business). The key here is to give your customers “some” way of  “connecting” with you on one or two of the Social platforms. But don’t worry about meeting all customers on all the platforms. It’s simply unrealistic in the real world of small business, to be everywhere. In my extensive research in writing my book Novice2Ninja, I discovered that Facebook is THE ONE platform that just about every business needs to be on (which is why I wrote a book about it). It’s very powerful, and THE platform that 1 billion peeps spend, oh, only 3 billion hours on, DAILY. And once you get the hang of Facebook, only THEN look at a 2nd platform. Perhaps Twitter, or LinkedIN or Pinterest, but this would depend entirely on the type of business you’re in and what your “personal strengths” are. For example, if you don’t like to write, then there is no point starting a “written” blog. However, you may consider starting a “visual” blog, if you like to take pictures, and if a visual blog would suit the aims of your business! This is part of the “Social Media Strategy” that I can help you define and get clear on in a 1-on-1 mentoring session….
  2. Add “Social Media” to your DAILY ROUTINE. Yup, good ol’ fashioned, “if it’s not in your routine, it won’t get done” trick. You know, like your mama always says. So when you’re sitting down to do your emailing or phone calls, your ordering or processing your enquiries, just add 10 minutes to that routine for Social Media management. Until you get the swing of it, it may take longer than 10 minutes a day, but once you get your head around it, 10 minutes a day is achievable. The key here is manage your Social Media DAILY. So whatever you do every, tag your Social Media management onto the end of that routine. Then you know it will get done. Consistency is key here.
  3. SCHEDULE your posts. There are some Facebook features that are “take it or leave it”, but every once in a while, Facebook actually add a function that is really, really neat. And the “schedule” button is one of those functions that I ADORE. It is a life-saver really.  I have written a separate post about how to use the “Schedule” function here, but bottom line is that it allows you to “calendarise” your Facebook posts. So if you wanted to release a particular post at 7pm tonight but you’d rather be watching the latest episode of “How I met your mother” with your teenager, then you can schedule the post to be released at this time. I have found this function to be the most-time saving of all functions because I can quickly type my posts when it is most convenient for me, and I am not tied to my PC when I would rather be having a life {shock horror}. Also don’t use Hootsuite or any other “External” programs to post to Facebook.  Yes you can use these programs to post to Twitter and other Social Platforms, but not for Facebook. It will affect your Edgerank, and not in a good way. I have written a previous blog post about what Edgerank is here, this is crucial to understand for Facebook Business Success, but in a nutshell, you need to be “inside” Facebook when you post. So don’t be tempted to post from an outside program to save you time, instead, the best time-saving function available to you within Facebook is the “Schedule” function. Use it to your heart’s content.
  4. Take the pressure off ORIGINAL CONTENT and supplement your posts with CURATED CONTENT. I do recommend in my book “Novice2Ninja” that posting about 2-3 times a week is ideal. If you wanted to read a more detailed guideline on how often to post and when to post, to suit your business, you can get my book here. But many business owners say to me “I don’t have time to write a post every day“. You don’t need to. Yes you do need to COLLECT your own ideas and write your own posts based on what is happening in your business, a couple times a week. This is so that your story is seeping through to your tribe of loyal fans. But for the other 4-5 days a week, just CURATE content instead and take the pressure off yourself! This means, share posts from your news feed! This will save you loads of time, and hopefully dispels the myth that you need to post something original every day. I don’t have a blog post about this topic as this subject area has many implications and can not be simplified in a blog post, however the best advice I have about HOW TO COLLECT & CURATE CONTENT, is in my book. In fact I have dedicated half the book to this topic, which should signal to you that the topic of content is of vital importance to your online success, on any Social platform platform, not just Facebook. TIP: When you share a post from your news feed, make sure it’s relevant to your business though. I talk alot about what is “relevant” to a business, and what is not, in  my book as well.
  5. REPLY to comments. On some days, this is all I have time for. But it’s SOMETHING. It is an activity that WILL get your business into the news feed of your Fans, and remember, the more eyeballs that see your posts, the better (more fans leads to potentially more sales. This is grossly over-simplified, again, the full process and cause and effect, of how to make money in your business using the platform of social media, is fully explained in my book). Many businesses ask me “should I reply to comments?” My reply always is “would you ignore someone that  walks into your shop?” You get the picture. Don’t ignore your Fans. If a Follower has taken the time to visit your Facebook Page (which is essentially like your shop, but online), then take the time to RESPOND to their comment. It’s good business practice, it may lead to sales, and it also gives you a “quickie” social media “burst” in the news feed of your Fans, if your plate that day is like a juggling act. Hey, we all have those days where 37 hours is not enough, right?!?!?!? Therefore replying to comments is a quickie solution on days like this…
  6. Don’t see Social Media AS A PAIN. If your head-space towards Social Media is that it’s a thorn in your side, and the bain of your existence, then you are not seeing the true potential of Social Media and how it can really work for you. If you can find a way to use Facebook as market research, your mindset towards Social Media will shift (towards the positive). Imagine being stuck on which product to launch but knowing that you had a place where you could take your products to the market place, ask your target market their opinion on which product they liked, and then only launching the product that is most well received? Imagine how much money and time you could save by not being sucked down the rabbit hole of bad product-launch choices? Weeeeeeelllllll. Facebook is one such place! I encourage all my clients to “test” their products before launch, on their Facebook pages, to ensure their Peeps are into what they are doing. I advised my client to do just this, and to test her 2 x book cover choices on her Facebook Page. Check out Dani’s form here at this link….  This “market testing” is giving us valuable data that we otherwise would never have had access to! This is Market Research being streamed straight from the market-place!!! THIS IS GOLD ! You can’t PAY for this sort of market research. Well, you can, but it would cost you thousands. On Facebook, you can do all your market testing , FOR FREE.
  7. Get some Training. Social Media is just another platform for you to sell your products for your business. Facebook, Twitter, LinkedIN –> these are all just systems that you need to operate to win these sales. And like all systems, you need some training to ensure you are avoiding the pitfalls and maximising the benefits. This is especially true for Social Media. I highly recommend reading a book, getting a mentor or doing a workshop in Social Media. And rather than begrudge this as “another thing you have to do”, see this as an investment in tech-proofing your business for the future. After all, there is no point building a Facebook page for a year and sucking at it. Wouldn’t it be nice to be able to hit the ground running, know what to do and what not to do? My November Workshops are just about sold out, so jump in and grab your seat now while’s there’s one waiting for you. But if group-love is not your ‘thang’, then 1-on-1 mentoring might suit you better if you prefer to learn at your own individual pace. Or if book-learning floats your boat, then my book Novice2Ninja starts you at the beginning, and takes you through to mastery level of Facebook. However you like to learn, I’ve got the support you need covered to help you get your Business cracking on Social Media…..

Buy “Novice2Ninja – Facebook for Business” , eBook or Printed, here

Request a Call-Back to chat about a 1-on-1 Session with Francesca

Grab your seat to the November Facebook Business Workshop here

RSVP to “The Social Media Club” here

Either way, I look forward to answering your BURNING QUESTIONS at the monthly “The Social Media Club” and connecting with the brilliant and committed business owners that make up the very savvy and very smart, small business sector!

And I would be as happy as Larry if you shared this page with all your friends in your favourite online playground just here….

With Gratitude
Francesca Esposito-Rose B.Inf.Tech.
Business Mentor, Online Specialist, Author, Speaker & FaceBook Business Specialist

 

How to Add an ADMIN to your Facebook Business Page

Facebook business specialistDO YOU NEED TO ADD SOMEONE ELSE TO UPDATE YOUR FACEBOOK PAGE? Here’s the steps to “Add Another ADMIN”….

1. The original page owner needs to login to the business page to add the first “extra” admin (once there is a 2nd person, that 2nd person can then add any subsequent people to manage the page)
2. Click “Edit Page” (top middle menu)
3. Select “Admin Roles” from the drop down menu
4. Enter the email address of the extra staff that needs to be added as ADMINS. Ensure it is the email address that the person uses to login to Facebook. This way FB can connect the email address with the person’s personal profile (if you have loads of trouble with this step, and FB keeps rejecting the email address, just ask the person what their “FB email” is…. There is no way around this problem, it MUST be the FB email that they use to login with or this step won’t work and the ADMIN won’t get added!!!)
5. You can add as many ADMINS as you like this way.
6. All the ADMINS will now have the ability to update the business page, not just the original Page owner….
7. I recommend adding only the absolute minimum people to be ADMINS. {Keep it tight.}

Has anybody had any trouble adding ADMINS to their page? Without the right email address of the person, adding an ADMIN can be very tedious!

Francesca Esposito-Rose
Facebook Business Specialist

I would love it if you shared this page if you found it helpful xx

Super Engaged

Business MentorSo after working with me for 1 week, my client Keeping Up With The Holsbys has completely smashed the definition of “Super Engagement”. This is where the number of people talking about you is MORE than the number of fans that you have on your business page. This is so rare, I have only ever seen this once before on the Oprah Winfrey page! The average “Engagement” across Facebook is 2-3%. However this gifted mummy-blogger, writer and photographer, has skyrocketed to 169% engagement after applying the methods from The Like Effect for only one week. Now that’s what I call TOTALLY SMOKING. Go Danielle !

Do you fancy a piece of this action? Yes or Yes? If yes, reach out to me and let’s talk about how I can help your business grow…… Book a Session with Francesca

And if you have seen a “Super Engaged” page around Facebook or if you have one yourself – please post the link below – I would love to check it out (or whistle woo-hoo’s your way !!!!)
For more great business tips and a 10-step method to get the most out of your Facebook Page, get the one and only book you need….. Buy Book Now “Novice2Ninja”

If you found this information useful, please share this post to your favourite online playground. I would be as happy as Oprah with appreciation for helping me share the knowledge and the love (I am a small business too)…

 
With Gratitude
Francesca Esposito-Rose B.Inf.Tech.
Business Mentor, Online Specialist, Author, Speaker & FaceBook Business Specialist