Video Testimonials

What previous attendees at Facebook for Business workshops given by Francesca Esposito-Rose have to say….

In The Press

Facebook for business helping small business

Facebook for business helping small business

Facebook for Business Speaker

Client Reviews

What thelikeffect customers are saying about Business Mentoring, Facebook CoachingWorkshopsThe Social Media Club and my Speaking gigs….

Clear across the world – Francesca shared her knowlege and expertise to help me manage my Facebook business page and it was literally the best money I have ever spent. I highly recommend her anyone that wants to increase traffic on their page.” – Jennifer Giustra Kozek, Psychotherapist @ “Healing ADHD & Aspergers”

Facebook Business Mentor

Your workshop Francesca, on “Social Media” has made me hungry to learn more. What a lovely environment to particiapte in a workshop, it has been very informative and lots of fun. I highly recommend it to all!” - Karen Ford, Owner/Desinger/Personal Stylist @ Bangalow Lounge

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I just wanted to thank you Francesca for the wonderful mentoring and support you’ve given me over at Chocs & Pops – you have helped get my Facebook Business Page soaring to levels I never thought possible!!! Your wealth of knowledge in regards to social media and business is priceless – I cannot thank you enough! Very much looking forward to the next time you’re speaking at a seminar on the Gold Coast – bring it on!” – Jo Keeble, Owner @ Chocs & Pops, Gold Coast
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facebook for business

I came to Francesca because I wanted to learn how to increase my likes on Facebook. I got a whole lot more than I bargained for when I actually received a person who has become instrumental in the growth of my brand, my confidence, my dreams and my spirit. In a few short months, my Facebook page has more than quadrupled, my business plan has grown beyond what I thought I could achieve and I attribute this to the person I call ‘the wind beneath my wings’. But these things are nothing compared to the real heart of what I have received through my work with Francesca. Francesca believed in me more that I believed in myself, and her unerring support has given me the courage to dream big. I recommend Francesca to anyone that will listen, as she can bring insight and mojo into any business, and her ability to think outside what you think your square is, is a true gift. Francesca, I thank you, and I’m so proud to call you my mentor, and now, my friend.” - Danielle Colley, Author, Photographer, Producer, Blogger, Mum @ Keeping up with the Holsbys

Facebook for business workshops

Facebook for Business Mentor

Very useful course, now I feel like a hare instead of a turtle!” – Claudia Bernadazzi, Designer @ Gogys for Kids

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Francesca how lovely to meet with you today at the fabulous Bizzy Chicks in Ballina. I would recommend you to everyone who needs help with Facebook for business. Your social media talk was awesome and very informative and I am looking forward to catching up soon to talk about you presenting for our Byron and Beyond Networking group too. You are truly a “Top-Shelf” speaker, Regards” – Rosemarie Toynbee, Owner @ Byron and Beyond Networking Group

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As a small business I knew I needed to get savvy with social media. I asked around and a few people helped me a little bit. Then I found Francesca.!! I have just finished her wonderful 3 day Facebook course. OMG her expertise is incredible. Francesca not only knows everything there is to know about FaceBook and social media but she has also helped us all re-evaluate our individual businesses. Her enthusiasm is infectious her generosity awesome. Check out her facebook manual “Novice2Ninja” You will be so glad you did. Thankyou once again Francesca for your patience, wonderful insight and experience in helping small businesses like mine. I truly appreciate your time and passion. And what a great workshop Francesca. Your enthusiasm and passion are inspiring. Looking forward to the next instalment !! – Sue Daly, Naturopath @ The Bangalow Naturopath

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I have two businesses, one I have been running for 12 years and is doing fairly well because it is very much a ‘word of mouth’ business. However, my new fledgling business has been more of a challenge because social media is one of the ways I need to bring about awareness to my target audience. I was ‘allergic’ and frightened of social media and didn’t want to use it and nor did I use it for my own personal life. A friend told me about a lady who would motivate me, equip me, empower me and get me on the road to social media. After my first mentoring session with Francesca I was pumped and hopeful. And over the last six months, she has continued to teach me so many other skills and give me tips and insights that are also proving very helpful. Before I met Francesca I felt as if I was alone in the back blocks trying to move my business alone but now I feel supported, empowered, encouraged and pumped! Thanks Francesca” – Jo Koskela, Counsellor, Author & wisdom Coach @ My life Rulz & Living Wisdom

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Beautiful Francesca – I never imagined being so inspired, uplifted and energised to take my business and friendships further than I have today in your training course – GO ‘THE LIKE EFFECT’.. I love you and thank you for an amazing workshop day can’t wait until tomorrow. Thank you sooooo much Francesca. Two of the best days of training I’ve ever had in 20 years of marketing. I send you a big hug with that xx” – Michelle Shannon @ Byron Bay Wedding Celebrant, Byron Bay NSW Australia

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This 3-day course has been extremely valuable for my needs with starting my business website and my online store. The course has been well presented, extremely knowledgeable and insightful. Francesca as a trainer knows her stuff, this is hands on training at its best. Support for participants is fantastic and course material is well planned. Thank you Francesca for your enthusiasm and dedication to local businesses, and your commitment to the learning of others. I recommend the course to anyone who needs to push their business forward” - Barbara Whiteside, Manager @ NetGifts

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Had a fabulous evening @ The Social Media Club tonight Francesca! Have come home brimming with ideas…stay tuned!” – Tania Bradley-McKenzie @ FigJam Design Studio

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Had a great time learning how to manage and market my own  facebook business page in this workshop. Thanks francesca !!!” – Cindy Blake, Designer @ Hatz by The Sea

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Wow Francesca you are such an awesome coach…. I’m sooooo inspired to get cracking with Facebook. Your workshop today is giving me such incredible and practical tips. Looking forward to tomorrow’s coaching day. Love the fact that its hands on and enjoying the brainstorming with the other attendees today. thank you” – Leah Roland @ Bangalow Cooking School, Bangalow NSW Australia

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This was a truly inspiring workshop and a seriously well spent three days. I am ever grateful for Francesca’s dedication and energy! Looking forward to more!!” - Lisa Hochhauser @ Lisa Black Jewellery

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Wow! I’ve loved every second of every day at this workshop with wonderful women who are all so inspirational! “Thank You” again Francesca for fantastic insights and for you being the wonderful person you are!” - Michelle Stone @ Let’s Party Lismore, Lismore NSW Australia

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“I could get all Bette Midler on your ass and sing ‘Wind Beneath My Wings’ right now….I’m pumped after our mentoring session last night and the hamsters in my brain are running like Bolt on their wheel! Thanks The Like Effect xxxx” – Danielle Colley, Writer/Photographer/Blogger @ Keeping Up With The Holsbys

Business Coach

A wonderful course, excellent presentation & in-depth knowledge. I wholeheartedly endorse this course, you are a wonderful person Francesca”. - Richard Rombouts, Owner @ Bangalow Newsagency

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“Having Francesca as a Business Mentor is like being ADDICTED TO CHOCOLATE, the more nibbles of SUCCESS she helps you taste, the more you want ! Success is ADDICTIVE ! Be BRAVE and take a taste test of  The Like Effect and Success will be yours !” - Lisa Kokolinakis, Owner/Manager @ The Cottage Byron Bay Ewingsdale

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“Francesca I just wanted to let you know that I found lots of things from your book really useful. When we first bought it I started reading it from cover to cover, now I go to it for reference whenever I need to and it works really well like that and I always end up reading other bits over again. My husband also tinkers with FB a bit so he has been using it too. The other thing I like about your book is that its not dry and boring. I would never normally buy a book to do with computers. but your book is very light and easy to read and that makes the information contained in there far more accessible to normal non-IT people like me.” – Suzanne FlowerDay, Owner of Circle of Life Botanicals, Brunswick Heads NSW Australia

Facebook Business Specialist

I am sure our specific connections to people are meant to teach us some of our life lessons. I have crossed some great pathways recently so a big thank you to Francesca Esposito-Rose @ The Like Effect for making these past 2 weeks so interesting and uplifting! – Barb Johnston, Principal @ Barb Johnston Properties
social media for business

Hi Francesca. I really enjoyed your presentation last night at The Stella Group. Needless to say I purchased your eBook “Novice2Ninja the next morning and I’m loving it …” – Debbie Stark @ DJ Deb Music

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social media help

I was amazed to read in ‘Novice2Ninja” that only 14 percent of Australian small businesses have a Facebook page! As an owner of a digital media business that relies heavily on Facebook, I’m always looking for ways to have an edge with social media. Upon reading Francesca’s book, I realised that we were not feeding any ‘humanity’ into our Facebook page (which Francesca highlights so well). We had a lot of facts and links, but not so much about the ‘feeling’ behind Green Pages. I started adding images and cute charts to our Facebook page and this made a huge difference to our page. I’d also been making the mistake of only ever uploading huge photo galleries all at once. The likes that were growing at a couple a day went up to about 10 per day – the same amount that we had been paying for in Facebook Advertising! Then I started adding beautiful images that I felt represented the ‘feeling’ behind our project (which Francesca recommends). The result was amazing! The likes kept going up, sometimes at 50 likes per day! Some images even now have over 300 shares, whereas before reading “Novice2Ninja“, 5 shares was a ‘big deal’ for us. Francesca goes to great lengths to explain the Facebook set up process, what to look for, and what to avoid. It actually takes time and research to get it right and Francesca shows you in detail how to do this. I found following her steps made the whole setup process, and getting it right, so effortless. Congratulations Francesca on a great piece of work and thanks for all the great tips. It’s been working for us over at “The Green Pages” so beautifully!” – Katie Patrick, Founder & CEO of  The Green Pages

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I was delighted to be part of the group at “The Social Media Club”. I was new last month but I thoroughly enjoyed the evening and received lots of helpful tips and ideas to think about as I plan my website and facebook business page.” – Eve Grace @ Hammer & Hand 

facebook fan page help

A special thank you for Francesca’s input at the ‘Business Ashored’ group. I learnt so much from your seminar on Social Media for business, and I can’t wait to put all this knowledge into practice…” – Paula Corderio, Designer/Owner @ Sustainable Weaving


Just can’t thank or sing Francesca’s praises highly enough! After a mentoring session with Francesca at The Like Effect, the businesses of “Annie Zorzo Accessories”, “Dandelion Wishes”and “The Corner Store (Evans Head)” now have a much clearer idea of what we need to focus on to carry on building our businesses. If it wasn’t for Francesca we would still be floundering without a clear direction. Thank you so much for lifting the fog and letting the sunshine in!!! If you’re considering a mentoring session with Francesca, don’t hesitate, it’s the BEST thing you could do for your business!!” - Annie Zorzo, Business Owner, Evans Head NSW Australia

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business marketing mentor

Thanks for the mentoring session today Francesca. I’m not easily impressed but your knowledge of not only social media marketing but web design and it’s integrated application has really pulled me out of the rut i was in. I thought i would only find this degree of savvy from the US. The fact that you’re only half an hours drive from me is quite remarkable. I’ll be in touch.” – Darren Bell, Owner @ Play Quest, Lismore NSW Australia

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I have been involved with social media for several years now, both with business and personal aspects. The Like Effect gave me the confidence to have a voice instead of taking a back seat and just observing what is going on around my profile. It inspired me to build a personality for my company that is “likeable” and easy to interact with. All within a time frame of ten minutes a day. Thanks Francesca!” – Michael Dlask, Co-Founder @ Salumi Australia, Billinudgel NSW Australia

facebook helpbusiness facebook fanpages

WOW! what a totally awesome day we had together yesterday The Like Effect. We are energised and excited to move forward on some projects for Team Ashton. Thank you Francesca, mentor extraordinaire! I am so glad to be working with such an inspiring mentor like you! Just thought you might like to know…. have an awesome day, Ang” – Angela Mathew, Director, Team Ashton, Lismore NSW Australia

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I highly recommend Francesca…the other day I had a 1 on 1 Business Mentoring with her and she was amazing, very practical, very encouraging and spot on in helping me …check her out xx” – Rebekka Battista, Event Director @ Our Kids, Northern Rivers, Lismore NSW Australia

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business coaching

Thank you, thank you, thank you for writing your book Novice2Ninja Facebook for Business! I have worked my way through it and have found out sooooo much about good ol Facey and how to use if for my business. Great book filled with easy to read and follow info. Once again, THANKS Francesca!!! ” – Sharron Rutter, Owner @ Semi D’oro, Brunswick Heads NSW Australia

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Does The Like Effect work? Here’s what happened to my business page when I started adopting the strategies from the book. And I’m only getting started.” – David Freund Photography, Lismore NSW Australia

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Facebook Business ReviewBusiness Coach

This book “Novice2Ninja – Facebook for Business” has been one of the best investments I have made in my business so far. It is easy to follow, informative and actually enjoyable to read! Thanks Francesca!” - Sharron Rutter, Owner@ Semi D’oro, Brunswick Heads NSW Australia

business strategy planningfacebook business marketing

Thanks for a fabulous presentation last night Francesca on Facebook for Business! You were a real hit – our Stellas loved it!!!!!” – Kim Dowling, Event Director @ The Stella Network

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how to social media for business

I am finding the book “Novice2Ninja” to be an amazing resource. It has helped me to create and develop interesting, meaningful & timely content for my fans.” – Tash Guthrie, Owner @ Wicked Waiters, Lismore NSW Australia

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The Like Effect gets results! Thanks for the hints, tips and Social Media strategy advice Francesca” – Rose Bartolotta, Marketing Manager @ Royal Limousines (offices in every capital city, Australia wide), Sydney NSW Australia

Business Mentoringbusiness mentor

Wow, I love thelikeffect the book. I love thelikeffect the people. These guys are really great. Francesca is very warm and friendly and really knowledgeable. I setup my Business Facebook page ages ago but I was stumped with what to do and found myself staring at a blank screen. Then I found thelikeffect. I didn’t know how to move forward but Francesca quickly got me onto the right tracks. She knows so much – she’s absolutely brilliant at what she does. I highly recommend Francesca to anyone that is frustrated with their Facebook Business page that’s not working for them.” – Marina K, Sydney NSW Australia


I am working through the ‘Basics’ in Novice2Ninja and finally have a clear vision of what my business is about! Loving your book. And I have just had my first mentoring session with Francesca and can’t believe how much we accomplished in one sitting!! She refers to herself as a Business Consultant but to me she is ‘The Business Doctor‘. Francesca I can’t possibly thank you enough – you are an inspiration!” – Jodie Heylen, Owner @ The Gift Post

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Loved this 3-day workshop! A big fan of the speed, the location, the content, giving me confidence, great lunches and easy.” – Natalie Dobrohotoff, Owner/Designer@ Byron Bibs

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help with social media for business

I recently read thelikeffect “Novice2Ninja” and it’s a must read! As the executive director of a national events business I felt I didn’t have time for Facebook. How wrong was I! We now realise that it’s an integral cog of our marketing mix. I have now engaged a new strategy to improve my online presence. I found the chapters on frequency of posting especially relevant. We found the book was well written and fun and the succinct summary tables are really helpful as I will be using my Melbourne manager to manage a new campaign for our business. Thanks to thelikeffect for pulling us into the 21st century! And for older businesses and the non tech savvy that are complaining about the online curse stealing away their incomes – it’s time to embrace and glean the benefits of the e-revolution.” - Tuc Markandu, Executive Director @ Topless Events, Rosebank NSW Australia

Facebook BusinessMentor Business

This book “Facebook Business Success” is taking me ages to read. Why? Because although I thought I knew social media and Facebook, I obviously don’t. I have to keep stopping reading to fix something I am doing wrong. Brilliant stuff. ” – David Freund Photography, Lismore NSW Australia

Facebook Business ReviewBusiness Coach


Started reading the book “Novice2Ninja” today. Even though we already have a Facebook page, I have already picked up some valuable tips ” – Sue Walker, Owner @ Stewart’s Menswear, Mullumbimby NSW Australia

business planningWays to build your business


Francesca taught me so much, she is generous and patient. Thanks to the The Like Effect for the insight and information at The Social Media Club, it’s such good value” – Eva Heath, Co-Owner @ Heath’s Antiques, Bangalow NSW Australia

Business FacebookMarketing Small Business

The Like Effect is THE 101 for Facebook success, and the insights in this book offer timeless advice that can be applied to all marketing vehicles. Even if Facebook as we know it was wiped off cyberspace tomorrow, the concept of user generated content, and the use of social media to engage customers is here to stay!! The creation of unique content to entertain and relate to your customers is a concept that is relatively new in the timeline of marketing. Never before have we had such personal access to our current and potential customers. So many businesses struggle with how to deal with this personal relationship and The Like Effect demystifies this with a clear and concise Back to Basics approach.  The Like Effect “Novice2Ninja” guides you through the process, and encourages you to stick with what you do best as a business, and embrace the fact that ‘You are your story’! It also demystifies the fear of inviting unbridled customer feedback. This book’s positive approach to feedback as an opportunity for product development and genuine discussion, is a refreshing take on ‘putting your money where your mouth is’. Both as a Media professional with 20 years experience, and as the wife of a Director of a Small to Medium business, I say this book is a must read!”  - Philippa Spork, Integration Strategist @ SMG Red, Channel Seven Network, Brisbane Qld Australia

Facebook Business Marketing Marketing Business on Facebook

In my line of work as a Social Media Officer for two companies, I’m finding that Social media is still a hard sell to ‘old guard’ business people for two reasons. (1) It’s not an exact science and (2) not everyone  understands the power of it. To top that off, it’s difficult to quantify the real results you get as a direct result of the hard work you put into Social Media, let alone measuring the benefits of the time you take to create the content.

This in particular is why The Like Effect “Novice2Ninja” is an ideal tool for businesses everywhere. Not only does it demystify the toughest social media market around (the Facebook universe being the domain that everyone wants to rule in), but it does so in language that is both insightful, funny and easily accessible. Because of this, this book is a great resource for both high-end executives who want to understand why their company suddenly requires a Social Media Team, and also to the mum and dad small business owners who want to put their name on the map.

While Facebook is one piece of the social media puzzle (but a large one), this book is a valuable tool for the first time user who suddenly finds they are taking the reigns of the company Facebook page. And while more experienced social media experts may already be familiar with some content of the book, it’s an essential read regardless of how experienced you are in social media as this book really gives you everything you need to know about how to be successful in Facebook for business, on a plate, so that you’re not wasting your time.

But what this book does most brilliantly, is that it teaches everyone the value of customer engagement at all costs. Fan engagement is a value that this book actually measures and weighs. But the book goes one step further. It actually teaches you how to measure the social media results of your own company! So just for this reason alone, it is easy to recommend this book. But there are many other reasons why both the inexperienced and the experienced social media initiates should be reading this book right now. ”  - Alex Rappel, Web Communications and Social Media Officer for and, Brisbane Qld Australia

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Marketing with Business Facebookhow to Facebook for Business

Being in the digital industry myself, I was sceptical to purchase a book such as ‘ The Like Effect’. But I realised, I didn’t have the time nor the patience to become an expert at social media, especially the intricate details of Facebook for business! I’ve been in the industry way too long to understand that the internet is forever moving. And Social media is no exception. It was a dark art for a while, and no one really knew what to do with it. Nor did anyone have the confidence to actually share their thoughts with the rest of the world. My clients expected me to be an expert immediately on this new platform, and I guess I should be. Hence this book came in very handy!!

The author is very thorough and digs deep into the detail, which helps put social media, as a medium, into perspective.  Her chapter summaries and on-the-spot exercises are superb and spot-on-the-mark. They forced me to apply my own perspective right there-and-then (which I find to be the hardest step when it comes to generating my own content). The author clearly explains when content would be relevant to my industry or not and I found this to be extremely helpful. After all, I only have limited time to learn this new platform of “Social Media”.

With the small investment of this book “Novice2Ninja”, I have been able apply what it taught me, not only my own business, but I also now have the confidence to advise my clients how to approach Facebook for their own businesses.”  - Kelly Fitzpatrick, Calabash Media, London UK

Business Coach

My boss asked me to look after our “Social Media Strategy” one Friday lunch time – and I do have a traditional marketing background – but I was secretly freaked out – I had no idea how to run a Facebook Page for a business! I knew I needed to do something fast and a crash course over the weekend seemed like a good solution – then this book caught my eye. It was insightful and thorough, and I was able to get the job done quickly because the book shows you all the precise steps you need to do.  By COB Friday I’m freaked out and by SOB Monday I’m the expert. I loved thelikeffect so much that I also signed up for Francesca’s weekly email support. It’s just nice to know I have some security and personal support from a Facebook Business Specialist as I have needed to hit that “Panic button” a few times….. highly recommend to any business or SMO  starting out….” – Nathan, Melbourne Victoria Australia


Buying this book is the best thing I’ve ever done for my business. I loved it to bits. It was simple to read and gave me every step I needed to go from the very beginning to advanced. I had no clue where to start in Facebook but this book gave me everything I needed to know and I haven’t needed any other resource – “Facebook Business Success” had everything I needed in one neat package. I loved the real examples, the method was easy, the quotes were inspirational page after page. Where’s the “love” button? I’m stoked that I’ve graduated to “Ninja” status of managing my Facebook business page in 10 minutes a day. Woo-hah” – Kerry, Perth, West Australia


Francesca was amazing to work with as a mentor for my business. She was efficient, insightful, compassionate and very knowledgeable. The depth of her knowledge just blew me away. She took my business from a holding pattern and propelled me forward, but what I loved most was that she tailored everything to suit my business which was great, I didn’t feel like I was getting generic advice. She really knows her stuff. I can highly recommend Francesca to streamline any business. ” – Melinda, Mornigton Peninsula, Victoria Australia


As a lawyer I do ALOT of reading and I’ll tell you why this book is excellent, Francesca has done very well at packaging what is essentially a multi-faceted and sometimes very complex material in an accessible and enjoyable way. This book is so very well done, that I would have to give it “top marks” and it hands-down “goes to the top of the class” in the topic area of Social Media and Internet Marketing. This book is a massive pat on the back for this author and a wonderful credit to Francesca as a writer; it is the only Social Media book (and I have read quite a few) that has really helped me understand how to truly integrate Social Media into my business effectively and successfully within the area of law.” - NC, solicitor (name withheld upon request due to professional reasons) Sydney NSW Australia


Hi Francesca. Love the Like Effect, your Facebook Page & website. Been reading your book thoroughly and learning & listening to my intuition and doing my own thing @ Medical Matters. Came across you as Byron is my fave place to play & surf. Cheers” – Alison Kristensen @ Medical Matters

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Thank you for all the info tonight at your seminar!! I am loving your book! ♥  ” Sarah, Designer/Owner @ Beatle Bottoms

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