Isaac’s Live Lip-Dub Proposal – The Power of YouTube for your Business Marketing

This is a video blog post, you can watch this video here or there is a full transcript below…..

Hi, I’m Francesca and I’m your Facebook Business Specialist. And I’m super excited today. I’ve just watched Isaac propose to Amy on YouTube along with 7 million other people around the world. Absolutely brilliant, original, clever, fun. This video really warmed my heart, it made me cry actually. And it got me thinking as well about how business can leverage and harness the power of YouTube to help them build their business. I’m always talking about business building with all of my clients. YouTube is a really important business builder. I thought I’d record a very quick video today to have this conversation with you. I recommend clicking pause on this and going to watch Isaac’s proposal on YouTube if you missed it the last few days. I’ve also included a link below. So I recommend pausing, watching it and coming back, and let’s have a chat about it…..

Isaac’s Live Lip Dub Proposal to Amy

 

So what did you think? Pretty fantastic huh? And for anyone that’s thinking of proposing to their partner any time soon, I know it sets the bar really high. But in terms of a video, it has not only gone viral over the internet over the last 3 or 4 days, it’s also dominated news and morning and evening shows, and it’s also dominated conversations on the street. In terms of a video, it’s really showing that it’s very important for businesses to harness the power of YouTube. For two main reasons. Number one, YouTube, is the second biggest search engine in the world. This means that when a customer is looking for a product or service, they’re going to go to YouTube as one of the biggest platforms to search online. It’s really important therefore to have some video content, so that your business can be discovered, your business can be found easily online. The second reason why it’s absolutely crucial to have some video content for your business, is because video content actually generates fantastic link juice, or SEO (Search Engine Optimisation/Optimization) for your website and your Facebook Business page. So by having some videos linked from your website and your Facebook page, your website and Business Facebook Page will rank higher just by the very fact that you’ve got some video clips linked from them.

It’s really important to start generating some video content for your business. It’s a great opportunity for you to be yourself, show your customers the human side of your business, make your videos fun and engaging, generate some great content and give your customers some important information. So that’s also another fantastic reason to have some YouTube content linked to your website and Facebook for Business fan page.

Now I’m just holding a mirror up to my camcorder, I just bought this a couple of weeks ago. I just wanted to show you that this is a very simple setup, so I’m just holding up a mirror just to show you how I’m recording this.

This little setup has cost me under a couple hundred dollars, it doesn’t need to be expensive.  You can actually set yourself up quite inexpensively. It’s really worth doing though, you can also record with your iPhone or SmartPhone. It’s just really important to start recording some video content for your business. If you’re used to taking photos, or writing blogs or articles or any other way that you generate content, it’s just important to start adding some video content to your business stream as well. and you will benefit from not only in the SEO (Search Engine Optimisation/Optimization) but you’ll also benefit from the fact that the discovery of your product will be a lot more readily available and that will drive sales to your door. So it’s really important to start getting some video content happening. It also allows you to engage your customers and provide some useful information to your fans. So I definitely recommend checking out my channel on YouTube called thelikeffect. Especially my first two videos are a great example of what not to do! My first couple of videos are very grainy and very poor lighting. But they’re great learning examples  of how not to shoot a video, but hey, I’m on a steep learning curve here  too guys. I’ve only just got this Camcorder and I’m also learning about video recording which I’ve never done before, so this is a new area for me too. But it’s definitely worth learning and definitely worth generating some video content.

And remember, it doesn’t have to be perfect, YouTube is not about perfection . It’s more important to have some content and to have some YouTube clips recorded than not having any at all. The benefits in SEO and all the other benefits I’ve talked about far outweigh being perfect. So don’t worry about perfection. Don’t be self conscious about it. Just launch it. It’s better to have some content than not to have any content. So stay tuned to my channel, I will be filming alot more now that I’ve got this wonderful toy to play with and I look forward to connecting with you soon. Oh, and please do leave me a comment in the box below, like my Facebook page and I look forward to talking with you again soon.

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About Francesca

Francesca Esposito-Rose is CEO of SummerHills.com, a successful Australian Retreat. Also Digital Strategist, Business Mentor and Facebook Business Specialist. With extensive experience over many years in corporate and public management and private business ownership, a past life as a geek and too much internet experience to admit in public, she translates Facebook for Business into understandable language that others leave you wondering about. Francesca has a fresh and straight-talking style in both writing and management, getting the job done, quickly, efficiently and successfully.

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