Invisible Business on Facebook? EdgeRank deMystified

Facebook essential for Business Marketing

Alot of my clients lately have been complaining that their Fans are not seeing their posts on Facebook anymore. How do they know this? Because their customers are saying things like “You’ve dropped off Facebook!” or “I never see your posts!”

Could your business also be invisible on Facebook? Is this why you’re not getting the results you want on your Page?

Don’t worry, Facebook has not abandoned you. What’s happened to you is one word, it’s called EDGERANK.

What is Edgerank you ask? Well, it’s a score that Facebook gives to your Page. Errrrr, yes, you are being rated. It is also called NFO (or News Feed Optimzation) and yes, you guessed it, the score of your Page affects where you appear in the News Feed of your Fans or if you appear at all. {Gulp}

So how does EdgeRank work? Well, there is a mathematical formula (below) which you don’t have to worry about, so don’t stress. The bottom line is that Facebook only shows the higest ranked posts in the News Feed of their users (your Fans). The higher your Page score, the higher up in the News Feed your posts will appear. Have you ever noticed that some posts just seem to linger at the top of the news feed for hours, sometimes days? It’s because those Pages have a very high EdgeRank score. So they not only appear closer to the top of the News Feed and are more easily found by their Fans, but they also last longer in the News Feed and have a chance of being seen by more eyeballs. So yes, how long a post stays visible in the News Feed also depends on the EdgeRank score of the Page.

Facebook News Feed Optimization NFO

Why does Facebook do this? This seems unfair right? I mean, why can’t all posts be equal, be given equal air time, and all Pages be given a fair go?…. Well, basically Facebook wants their users to love being on Facebook. No,  addicted to being on their platform. They want the experience of Fans to be enriched so they only show the best Pages. This way the Facebook company will have a long-term captive audience on their platform. Makes sense right? The more people that use the Facebook system daily, the more advertising they may click on while they’re chatting with their friends. Reality check, Facebook is a business too and they need to get the most bang for their buck. So if you have a low EdgeRank score, your posts may not even make it out of the gate. Eeeek. But do not fear, I am here to help.

So what does EdgeRank mean for your Business Page? It means two things…

(1) The better your content, the better you engage your Fans, the better timing of all your posts, the better your EdgeRank score. Simple as that. So if your EdgeRank score goes higher, the more visible your posts will be in the News Feed of your Fans. And Voila, you suddenly appear in the News Feed of your Followers again. So yes, it is a cycle, cause-and-effect, you have to have better posts today to rank higher in the News Feed tomorrow.

(2) Don’t give up. You do need to regularly post and regularly interact with your Followers to have a successful Facebook Page. Facebook is not set-and-forget. You do need to maintain your Business Page, and EdgeRank makes sure that you do this.

So how do you achieve both (1) and (2) I hear you ask? I have dedicated the first half of my book to sharing with you the secrets of generating better content, better engagement and better timing on Facebook. The second half of my book then is dedicated to how to improve your EdgeRank score so that your page can go from invisible to kicking-arsely successful. I also share with you how to build momentum on your Page and what you need to do to super-charge your Fanbase so that you have an army of raving Followers that adore you, buy from you and refer you to their friends. Do you want a piece of this? Buy my book now and stop wasting time and discover how you can have a kick-arse Business Page too!!

Buy Book Now “Novice2Ninja”

Here’s what everyone’s been saying about this book!

This book is THE 101 for Facebook success – Channel Seven
She is a genius – Wicked Waiters
One of the best investments I have made in my business – Semi D’Oro
This book has got me results! – Royale Limousines
Well written and fun and the succinct summary tables are really helpful – Topless Events
This is Brilliant stuff – David Freund Photography
I have already picked up some valuable tips – Stewarts Menswear
This book is an ideal tool for businesses everywhere – FasterLouder & Canstar

I now have the confidence to use Facebook for my business and for my clients – CalabashMedia

You can click here to read more reviews about Novice2Ninja….

I hope this post has been helpful in demystifying why your posts may have dropped off the planet. I am a small business too and I thank you for your support in buying my book. Without your support, I could not keep solving the problems so that you can get on with more important things – like running your business!

Also, if you loved this post and found it helpful, I would be very grateful if you shared it :)

Talk again soon xx

With Gratitude
Francesca Esposito-Rose. B.Inf.Tech.
Facebook Business Ninja sharing the love

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About Francesca

Francesca Esposito-Rose is CEO of SummerHills.com, a successful Australian Retreat. Also Digital Strategist, Business Mentor and Facebook Business Specialist. With extensive experience over many years in corporate and public management and private business ownership, a past life as a geek and too much internet experience to admit in public, she translates Facebook for Business into understandable language that others leave you wondering about. Francesca has a fresh and straight-talking style in both writing and management, getting the job done, quickly, efficiently and successfully.

8 Responses to “Invisible Business on Facebook? EdgeRank deMystified”

  1. Lilly H. Stevens August 23, 2012 4:54 pm #

    Hi there, You have done an incredible job. I’ll certainly digg it and personally recommend to my friends. I am sure they’ll love th is too

    Lilly H. Stevens

  2. Sami August 24, 2012 9:55 pm #

    Another great article :) Keep it up this way and this will become my favorite website! Cheers! Sami

  3. Tony H. August 28, 2012 1:04 am #

    keep us informed on this topic, this freaks me out a little, i had no idea such a thing as Edgerank ever existed. wow

    Tony H.

  4. Sue August 28, 2012 7:54 am #

    This is a really good opinion on the subject, now you’ve hooked me to your blog ;)

    Sue

  5. scott M. August 30, 2012 2:39 pm #

    Good web site! I never knew we were being rated by facebook so this is opening my eyes to stuff I never knew before, thanks Francesca, you’re awesome to say the least

    scott M.

  6. Kung Desano September 4, 2012 2:29 pm #

    Thanks for any other fantastic post.

    Kung Desano

  7. Fickel Dansie September 5, 2012 7:38 pm #

    Wonderful work! Now this is the kind of info that is meant to be shared around the internet.

    Fickel Dansie

  8. Louise Vuxtton June 9, 2013 11:02 am #

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    Louise Vuxtton

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