How Scheduled Posts can Save You Time & Get You More Fans

Business FacebookHave you discovered the “Scheduled Posts” feature on Facebook yet? There are some Facebook features that are “take it or leave it”, but every once in a while, Facebook actually adds a function that is really, really neat. And the “schedule” button is one of those functions that really gets me rocking and rolling. It’s only been introduced very recently, so it’s not surprsing if it hasn’t caught your eye yet. It’s been a real life-saver really.

This little beauty allows you to “calendarise” your Facebook posts.

So if you wanted to release a particular post at 7pm tonight but you’d rather be watching the latest episode of “How I Met Your Mother” with your teenager, then you can schedule the post to be released at 7pm tonight, without the need to be in the same room as your PC at all, during this essential-TV-viewing-teenager-bonding-time.

There are significant benefits in using the “Schedule” button….

  1. You can quickly type your posts when it is most convenient for you (eg during a quiet period of your business) to be displayed “out of your standard business hours”. This means you are not tied to your PC when you would rather be having a life {shock horror}
  2. Conversely, if you have an event coming up (or an uber-busy work-week planned), and you think you will be too busy to post during work hours for a while, then you can schedule your posts out of hours, to be released during business hours, at a time when you know you will be tied up. Your business then still appears in the News Feeds of your Fans, rather than missing out on visibility all together during that time period. This gives your business the crucial exposure it needs, when it needs it most, and the potential to gather more Fans, even while you are too busy to “be there” on Facebook.

Some crucial pointers….

  1. Don’t use Hootsuite or any other “External” programs to post to Facebook.  Yes you can use these programs to post to Twitter and other Social Platforms, for sure, but not for Facebook. It will affect your Edgerank (Facebook Business Page Ranking), and not in a good way. I have written a previous blog post about what Edgerank is here. This is crucial to understand for Facebook Business Success, but in a nutshell, you need to be “inside” Facebook when you post. So don’t be tempted to post from an outside program to save you time, instead, the best time-saving function available to you within Facebook is the “Schedule” function. So use it to your heart’s content.
  2. Think about the best “times” to post. I share my extensive research on this topic in detail in my book and give you loads of tips on how to work out the best times for you to post in your business. You need to meet your target market at the best times, otherwise you are wasting your time on Facebook and I show you in my book the steps to figure this out specifically for your business (every business is different and hence the “best times” to post is different too). However if you would like some personalised help to work out the best times to post for your business, we can explore this in a 1-on-1 session together if that suits you better.

So, where to find this said “Schedule button”… {drum roll please}….

As this is only a new-ish feature (September 2012), most of my clients haven’t noticed this button yet, which is not surprising since Facebook seem to be moving the furniture around almost every day….

Funnily enough, the “Schedule button” is actually right under your nose …..

scheduling Facebook posts

  1. To setup a “scheduled post” simply click inside the “Status bar” and start typing your post
  2. When you are finished typing, click the small clock icon on the bottom left hand corner of the status box (note that this tiny clock icon does not appear until you actually click your cursor inside the status box, and then it appears, as if by magic)
  3. When you click the clock (try saying this ten times fast!), a “Year” pops up. Just choose the year you would like your post to be displayed. I suggest keeping your posts to within the week (too much can happen in your business between now and next year!)
  4. After you select a year, a month option pops up, and so on for day, and time
  5. Click the Schedule button on the bottom right of the status box, to diarise this post for the time you have specified. For this dummy example above on “The Like Effect” Facebook Page, I entered 7:30 tomorrow morning so that my post could “appear” in the Facebook news feed starting 7:30am

But what if I change my mind?

Do not fear, Facebook have thought of this as well. To change the posts that you have “scheduled”….

  1. Click on “Edit Page”
  2. Select “Use Activity Log”
  3. And you will see all your scheduled posts there in a list
  4. Here you can change the date and time of the future-dated posts, or cancel them all-together, so you still have full control over your posts even though they are diarised….

activity log Facebook for Business

If you’re looking for more information on this topic, or want to discover how best to use Facebook for your business, join us for the upcoming Facebook for Business Workshop, get my book or reach out to me for a 1-on-1 mentoring session…. And let’s get this party started!

Buy “Novice2Ninja – Facebook for Business” , eBook or Printed, here

Request a Call-Back to chat about a 1-on-1 Session with Francesca

Grab your seat to the upcoming Facebook Business Workshop here

Join us at “The Social Media Club” here

And I would be tickled pink if you shared this page with your friends in your favourite online playground just here….

With Gratitude
Francesca Esposito-Rose B.Inf.Tech.
Business Mentor, Online Specialist, Author, Speaker & FaceBook Business Specialist

{Photos Courtesy of FreeDigitalPhotos.net}

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About Francesca

Francesca Esposito-Rose is CEO of SummerHills.com, a successful Australian Retreat. Also Digital Strategist, Business Mentor and Facebook Business Specialist. With extensive experience over many years in corporate and public management and private business ownership, a past life as a geek and too much internet experience to admit in public, she translates Facebook for Business into understandable language that others leave you wondering about. Francesca has a fresh and straight-talking style in both writing and management, getting the job done, quickly, efficiently and successfully.

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