How Not To Annoy Your Fans {Top 20 Tips to Avoid Negative Feedback on your Facebook Business Page}

facebook business page negative feedback edgerank algorithm

Last week at “The Social Media Club” we had a hearty and fun discussion about “How Not to Annoy your Fans on your Facebook for Business Page”. These ideas relate to all of Social Media really, whether it’s a Fan, a Follower, a Subscriber or a Liker as none of us want to lose Fans that we have worked hard for. However avoiding negative feedback is more important now than ever before, because recently, Facebook adjusted the EdgeRank Algorithm to now include “negative feedback”. So for the first time ever, when a Fan Unlikes your page, hides a specific post, hides all your posts from their news feed from now on, or worse, reports your Facebook Business page as spam, this now affects your visibility in the NewsFeed in the future.

A high percentage of negative feedback on your Facebook Business Page, will cause your Page to appear less and less in the NewsFeed. It is thus important, now more than ever, to ensure you are posting high quality content for your Fans to enjoy. You want your Fans to respond positively to your posts, and to reward you with a share, comment or a like. Your Page needs to be a place of joy, not frustration, for your Followers….”

So here’s my Top 20 Tips to Avoid Negative Feedback on Your Facebook Business Page, or How Not to Annoy Your Fans….

  1. Negativity and Whinging is a real turn-off
  2. as is Rudeness.
  3. Posting too often will get more Unlikes than any other reason
  4. as will posting information that is irrelevant to your Business and to your Fans.
  5. Posts that are too long are hard to connect with
  6. and Posts without photos tend to get overlooked.
  7. Political or Religious views can seem a bit like Spamming
  8. as does straight out Spamming.
  9. Adding a Twitter hash-tag to your Facebook post is one of my favourite bug bears
  10. as is sharing a photo or article without a comment.
  11. Constantly selling, selling, selling can be too much
  12. as is broadcasting your information and not taking any interest in your Fans.
  13. Being overfamiliar or too sugary can seem unauthentic
  14. and not replying to comments on your Page can upset your Fans.
  15. Writing in ALL UPPERCASE can seem like you are shouting and
  16. constantly asking “Please like me” can seem like begging.
  17. Poor spelling can appear like shabby work
  18. and Repeating your Posts is never a good look.
  19. Using too many mentions (@ symbol) in one post is hard to read.
  20. And lastly, posting from outside Facebook is not ideal because many times the share, like or comment button will be missing on these particular posts. This can be particularly frustrating if a Fan really wants to make a comment about a specific post but it is missing some or all these features. It’s therefore best to post from inside Facebook and not share your posts to Facebook when sitting inside another program like Twitter, YouTube or Hootsuite. Take the time to log in to Facebook and post from there and you will reap the rewards….

edgerank negative feedback algorithm change

Bottom Line: Your Facebook for Business Page needs to be a breath of fresh air for. What you say and what you do needs to delight your Fans….

And if you need a little help freshening up your Page, check out my previous blog posts on how to better engage your Fans and ways to get more shares, comments and likes on your Page.

If you are just starting to embrace Social Media in your Business, you may want to read social media tips for the time-poor small business ownerfacebook is not set and forgethow to make your business social and why it’s important to have a relevant social media strategy.

Or if a tune-up is more what you need, check out these blog posts about the habits of effective facebook page managers, setting boundaries to protect your personal privacy, mistakes to avoid on your Facebook page,  and tips on how to build your fanbase. Also you may be interested in how facebook maps and scheduling facebook posts can help you manage your page better ….

Or better still, join us at the next Facebook for Business Workshop coming up soon or come along to next month’s Social Media Club, both are fun, safe and informative….

Grab your seat to the upcoming Facebook Business Workshop here Join us at “The Social Media Club” here

And if books or 1-on-1 are more your thing, then here’s how we can connect….

Buy “Novice2Ninja – Facebook for Business” , eBook or Printed, here Request a Call-Back to chat about a 1-on-1 Session with Francesca Read reviews about the awesome work I do, here

Cheers for now!  Thank you for reading. And here are some buttons to share the love….

With Gratitude

Francesca Esposito-Rose B.Inf.Tech.
Business Mentor, Online Strategist, Author, Speaker & Social Media Business Specialist

{Photos Courtesy of}


About Francesca

Francesca Esposito-Rose is CEO of, a successful Australian Retreat. Also Digital Strategist, Business Mentor and Facebook Business Specialist. With extensive experience over many years in corporate and public management and private business ownership, a past life as a geek and too much internet experience to admit in public, she translates Facebook for Business into understandable language that others leave you wondering about. Francesca has a fresh and straight-talking style in both writing and management, getting the job done, quickly, efficiently and successfully.

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