The Essence of Social Media is STORY {especially Facebook for Business}

story is at the core of facebook for business

The essential part of following a Blog or a Facebook Page, is to find out the story behind the person behind the business. Of course we are also interested in the topic of the Blog or Page, but we are more curious about the person and what makes them tick. We are human after all, and as curious creatures, we love hearing stories from our friends every time we catch up, we look for stories in the news every time we turn on the TV, radio or Twitter and we dig for stories from the companies, celebrities and shows we know and love. Why? Because STORY gives us meaning and makes us feel that our own lives are okay. Bottom Line: We all crave MEANING and share a common need to MAKE SENSE of our own existence. We can all empathise with another person’s story, regardless of culture, country or creed. STORIES are therefore what weaves our lives together and form the timeless and borderless glue that binds us all as a species….

Our brains, even at a limbic level, drive us to empathise through story. As cave-people, we gathered around a camp-fire roasting marshmallows (I’m sure) and connected with each other through the stories of the days’ huntings and gatherings and either escaping or catching wildebeasts. These days, many modern humans congregate around the TV set rather than the community fire, and for those of us on the Planet that are plugged-in online, many of us are often on our laptops, SmartPhones or iPads “hanging out” in the News Feeds of our favourite Social Media….

Social Media therefore helps us build a personality for our businesses, a “profile”.  Our Fans identify with what our brands stand for (our brand values) and they also crave to know what makes us (the people behind the business) tick, so that they can make sense of their own lives too. As a business therefore, I can’t emphasise enough that it’s your updates to your Fans that keep your Followers curious about you and loyal to your product.

At the May 2013 Social Media Club, we huddled together in a warm room around a friendly white board, and as business owners we discussed “what makes a good story”. We also brainstormed a case study to help us arrive at a conclusion….

Facebook for Business Speaking

I won’t go into the Case Study here (you need to be at “The Social Media Club” in person to get all the juicy bits!) but we concluded that what makes a good story on a blog or a Facebook for Business page is….

  • talking about an aspect of your product that everyone can empathise with
  • talking about something real in your business that your Fans can connect with
  • talking about how your business has made life easier for someone
  • talking about how your product has fulfilled a need
  • showing us your product in action

So even though on a daily basis, the reason we use Social Media for Business is ….

  • for marketing & advertising
  • for branding
  • to share photos
  • to build a community
  • to generate sales
  • to position our businesses online
  • for quick & easy, accessible communication with our customers
  • to generate a discussion and buzz around our brands
  • to go viral (hopefully)
  • and because it’s a free business tool

…..the main reason why we use Social Media for Business is to tap into the Big Online Referral System. Yep, we are basically building an army of Fans that will adore our businesses and RAVE about our products online, to their Friends and to their Friends of Friends. I talk alot about the Viral Nature of Online Marketing and how it can work for your business in my book Novice2Ninja-Facebook for Business.

And at the core of this Big Online Referral System is an Army of Adoring Fans that rave about you and this referral engine is driven by, inspired by and fuelled by YOUR STORY.

Mastering the Basics FOR Facebook for Business

So, TELL US THE STORY of your business on your Blog or Facebook for Business Page. Or better still, SHOW US the story of your business through relevant photos and videos, sell us the benefits of what you do, reveal to us why we should choose your business and love your product (and not your competitors) and you will soon build a community of Raving Fans that will not only become Repeat Customers but will also refer their Friends….

Social Media is like Word of Mouth in real life, but ONLINE. As a business, you need to leverage your story to drive this referral engine.

So what’s your story? How are you showing us what your business does and how it helps people? What photos and videos will you use to reveal the person behind your business? Here’s just a handful of the many businesses I have helped – this is my story….

social media for business

facebook for business support

helping facebook for business

supporting local businesses with social media

social media business support

Facebook for Business Speaking

Facebook for Business Speaking

Facebook for Business Speaking

speaking event

Facebook for business helping small business

Facebook for Business Speaking

facebook for business SMALL BUSINESS HELP

And we’d love you to join the next dynamic discussion at the next “Social Media Club”, come join us bring a business friend – click here for more info….

Join us at “The Social Media Club” here

Or if books or 1-on-1 are more your thing, then here’s how we can connect….

Buy “Novice2Ninja – Facebook for Business” , eBook or Printed, here Request a Call-Back to chat about a 1-on-1 Session with Francesca Read reviews about the awesome work I do, here

Cheers for now!  Thank you for reading. And here are some buttons to share the love….

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With Gratitude
Francesca Esposito-Rose B.Inf.Tech.
Business Mentor, Online Strategist, Author, Speaker & Social Media Business Specialist


About Francesca

Francesca Esposito-Rose is CEO of, a successful Australian Retreat. Also Digital Strategist, Business Mentor and Facebook Business Specialist. With extensive experience over many years in corporate and public management and private business ownership, a past life as a geek and too much internet experience to admit in public, she translates Facebook for Business into understandable language that others leave you wondering about. Francesca has a fresh and straight-talking style in both writing and management, getting the job done, quickly, efficiently and successfully.

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