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Isaac’s Live Lip-Dub Proposal – The Power of YouTube for your Business Marketing

This is a video blog post, you can watch this video here or there is a full transcript below…..

Hi, I’m Francesca and I’m your Facebook Business Specialist. And I’m super excited today. I’ve just watched Isaac propose to Amy on YouTube along with 7 million other people around the world. Absolutely brilliant, original, clever, fun. This video really warmed my heart, it made me cry actually. And it got me thinking as well about how business can leverage and harness the power of YouTube to help them build their business. I’m always talking about business building with all of my clients. YouTube is a really important business builder. I thought I’d record a very quick video today to have this conversation with you. I recommend clicking pause on this and going to watch Isaac’s proposal on YouTube if you missed it the last few days. I’ve also included a link below. So I recommend pausing, watching it and coming back, and let’s have a chat about it…..

Isaac’s Live Lip Dub Proposal to Amy

 

So what did you think? Pretty fantastic huh? And for anyone that’s thinking of proposing to their partner any time soon, I know it sets the bar really high. But in terms of a video, it has not only gone viral over the internet over the last 3 or 4 days, it’s also dominated news and morning and evening shows, and it’s also dominated conversations on the street. In terms of a video, it’s really showing that it’s very important for businesses to harness the power of YouTube. For two main reasons. Number one, YouTube, is the second biggest search engine in the world. This means that when a customer is looking for a product or service, they’re going to go to YouTube as one of the biggest platforms to search online. It’s really important therefore to have some video content, so that your business can be discovered, your business can be found easily online. The second reason why it’s absolutely crucial to have some video content for your business, is because video content actually generates fantastic link juice, or SEO (Search Engine Optimisation/Optimization) for your website and your Facebook Business page. So by having some videos linked from your website and your Facebook page, your website and Business Facebook Page will rank higher just by the very fact that you’ve got some video clips linked from them.

It’s really important to start generating some video content for your business. It’s a great opportunity for you to be yourself, show your customers the human side of your business, make your videos fun and engaging, generate some great content and give your customers some important information. So that’s also another fantastic reason to have some YouTube content linked to your website and Facebook for Business fan page.

Now I’m just holding a mirror up to my camcorder, I just bought this a couple of weeks ago. I just wanted to show you that this is a very simple setup, so I’m just holding up a mirror just to show you how I’m recording this.

This little setup has cost me under a couple hundred dollars, it doesn’t need to be expensive.  You can actually set yourself up quite inexpensively. It’s really worth doing though, you can also record with your iPhone or SmartPhone. It’s just really important to start recording some video content for your business. If you’re used to taking photos, or writing blogs or articles or any other way that you generate content, it’s just important to start adding some video content to your business stream as well. and you will benefit from not only in the SEO (Search Engine Optimisation/Optimization) but you’ll also benefit from the fact that the discovery of your product will be a lot more readily available and that will drive sales to your door. So it’s really important to start getting some video content happening. It also allows you to engage your customers and provide some useful information to your fans. So I definitely recommend checking out my channel on YouTube called thelikeffect. Especially my first two videos are a great example of what not to do! My first couple of videos are very grainy and very poor lighting. But they’re great learning examples  of how not to shoot a video, but hey, I’m on a steep learning curve here  too guys. I’ve only just got this Camcorder and I’m also learning about video recording which I’ve never done before, so this is a new area for me too. But it’s definitely worth learning and definitely worth generating some video content.

And remember, it doesn’t have to be perfect, YouTube is not about perfection . It’s more important to have some content and to have some YouTube clips recorded than not having any at all. The benefits in SEO and all the other benefits I’ve talked about far outweigh being perfect. So don’t worry about perfection. Don’t be self conscious about it. Just launch it. It’s better to have some content than not to have any content. So stay tuned to my channel, I will be filming alot more now that I’ve got this wonderful toy to play with and I look forward to connecting with you soon. Oh, and please do leave me a comment in the box below, like my Facebook page and I look forward to talking with you again soon.

The 7 Tweaks Every Business Needs to Apply to their Facebook Page

If you already have a Facebook Business Page, you may be missing out on some vital data. In this post Francesca shares the 7 optimisations (optimizations) every business needs to apply to their Facebook Business Page to ensure they are getting the most out of their Fan Page. You can watch this video here or read the transcript below….

Here’s a transcript of this video here….

Hi, I’m Francesca and I’m your Facebook Business Specialist. I’m at my Retreat in the beautiful Byron Bay hinterland and a lot of my clients lately have been asking me how to best optimise (optimize) their Facebook pages since the new timelines were released on 31st march.

Now, a Facebook Page is very easy to setup but what my clients are finding tricky is knowing what to do to best optimise their Pages so that search engines can easily find their businesses.

I’d like to share with you today my Top 7 Tips on how to best optimise (optimize) your Facebook Business Timeline. This is also called “SEO” or (Search Engine Optimistion” for your Business Facebook Page.

Firstly, the Cover Photo. Facebook has been very generous and the Cover Photo is the whole width of the page. My tip is ==> go crazy! Don’t hold back! Choose the most beautiful photo that represents your business. Choose the most appealing photo – it is the 1st thing that a new visitor will see. So make sure you capture the attention of a new visitor enough so that they feel compelled to click the Like button on your Page. Make sure it’s a high quality, high resolution photo and just remember, it can’t be a promotional photo or anything salesy so choose a fantastic photo that really represents your business overall.

My second tip is for the Profile Photo and Facebook allows 180×180 pixels for your Profile Photo. Most people use their logo or another great high quality photo here but my tip is to check how this photo actually looks when it’s used a thumbnail which is only 32×32 pixels, because it is this Profile Photo that is reduced down to a mini size as a thumbnail which is propagated all over Facebook when you leave a comment on another Page. So my tip is to check the thumbnail and if it looks squashed or strange or cropped in a weird way, then you can resize this photo to make it look good in both sizes. Get familiar with a photo editing program like PhotoShop or get a friend to do this for you. It is important to get this photo resized and uploaded so that it looks good in both sizes both as a Profile Photo and also as a small mini thumbnail size.

My third tip is about the Application Boxes. There are 4 of these that you can see straight away on the right hand side but you can actually have up to 12 of these if you click the triangular button on the right. The first application box must be your photos and you can’t change this. I do recommend your 2nd box to be your Likers. It is nice for a new visitor to see how many Likers you have, it is something that a new visitor will naturally look for. Now your App Boxes are meant to be a channel or view of your business. So my recommendation for App Boxes is to set up your 3rd box as a video channel. And I’ll tell you why. It’s because YouTube is the 2nd biggest search engine in the world. And a lot of people don’t know this, but YouTube is a very common place these days where customers are searching for products and services. YouTube is not only a place to find videos, customers are also now using it as a search engine like Google or Yahoo. My advice is to make sure that a customer can find your business on YouTube. This means you need to get some videos happening! Record them on your SmartPhone or check your digital camera as a lot of them will have a video recording function. Or perhaps you own a camcorder or can borrow one from a friend? But I will talk alot more about how to choose topics to video that are relevant for your business in another video. But if you’re stuck for ideas to record, then why not create a how-to series on a topic related to your business? That’s always a good place to start. Either way, it is important for you start generating some video content that you can upload into this 3rd App Box on your Facebook Business Page. Also so that you can load these videos into YouTube because by having some YouTube videos, this will start to generate a lot of link juice for the search engine optimisation (SEO) of your Facebook Page. Your website will also start to rank higher in all the search engines too. Simply having a presence on YouTube will have positive search engine impact for your business. Videos are really great content to have on your Facebook Page.

My fourth tip is about your vanity URL. This is the nice neat short link into your Facebook Page. When you first setup your Page, Facebook assigns a name that has lots of letters and numbers and it’s really long and quite unattractive. I do recommend applying for your nice and tidy Facebook vanity name so that you have an appealing short name that you can use on your business cards and also to link from your website. To do this just go to facebook.com/username and you can apply for your vanity URL there.

My fifth tip I’d like to share with you today is about the Description box, also called the About box. I see a lot of great descriptions on Facebook. You actually have 2 sentences to play with here so you need to describe your business as best you can and make this your best BIO ever.  But I see 2 things missing time and time again from many About boxes and one of those things is keywords. Make sure you include the core keywords that will link to your business in your About box. This will trigger a search not only in Facebook but also in other search engines like Google, Yahoo and Bing. This is so that when a customer is looking for a product or service that you offer, the keywords in your About Description will actually make your Facebook Page come up in their search when they type in those keywords. By including keywords in your About Box, you’re making your Facebook Page more easily found both in search engines and also within Facebook itself.

The 2nd thing I see missing a lot from the About Box is the URL that links back to the company’s main website. It’s really important to include the www. FullDomainName that links back to your primary website. Make sure it also includes the http:// at the start of the website name. The reason I recommend this, is because this makes your Facebook Page friendly to search engines so that they can more easily find you. This also ranks your primary website higher. So by including Keywords and a Hyperlink back to your main website from your About Box you will be generating quite a lot of search engine juice or Search engines optimisation (optimization) for your business. I talk lot about tips like this on how to optimise (optimize) your Facebook Page so that it’s more easily found in search engines, in my book. So it is important to setup your Facebook Page so that when a customer is searching for a product or service that you offer, that your business comes up first at the top of the list so that any new customer can easily find your business. Being optimised and having a Facebook Page that is search engine friendly is a great way to bring new business to your door.

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My sixth tip is about Highlights, Milestones and Pin Posts. One thing I found myself talking about with one of my clients this week is why it’s important to use the different types of posts in the course of a week. I do recommend mixing this up and using a variety of different posts during the course of a week simply to make your Page interesting enough so that a new visitor will more likely Like your Page. By mixing up the different types of posts, this also makes your Page engaging so that a Fan will visit your Page again. One of my clients also thought she could only pin a post that was recent. A lot of people don’t know that the pin posts that you can feature at the top of your page for 7 days, can actually be any posts from last week, last month or last year, so I just wanted to share with you that you can actually pin a post from the past. This means that if you have a successful post, one that attracted a lot of comments or Likes, why not run it again and feature it at the top of your page for 7 days? This will hopefully attract more Likes and more comments from new visitors since the post was successful before, so why not run it again?

My seventh tip is about the Friend Activity area. A lot of people haven’t noticed this yet but it’s on the right hand side in the middle of your new Timeline. This area shows the Friends that have Liked the business and Friends that have commented on your Page. The most important tip for this area is that it’s not only important to collect Likes, it’s also important to collect comments. So what I mean by this is, if a Fan leaves a comment on your page, make sure you respond to them within 24 hours. And keep the conversation rolling, because comments are 4-5 times more highly valued by Facebook than a Fan that only clicks Like on your post. Lots of comments on your Page show Facebook that people are actually interacting with your Page because Facebook knows that it’s harder to engage a Fan in a conversation than it is to just Like a post. It’s really important for you as a business to really cherish these comments, really engage your Followers. Because it’s one thing to have Likes and Likers, but the more highly commented your Page is, the higher your Facebook Business Page will rank in both Facebook searches and also in search engines. I know this sounds very interesting! But it’s also a proven fact. Again, we’re talking about really tweaking and optimising your Page here to get the best results so that your Facebook Page is as friendly as it can be to search engines. You really want your Facebook Page to rank as high as possible so that your business is more easily found by a customer that is searching for a product that you sell, so that you can be generating more sales.

So these are my top 7 tips to optimise your Facebook Business Timeline and I do I talk about lots and lots of these sorts of tips and tricks in my book so that you can best optimise (optimize) your Facebook Business Page for best results. So grab a copy if you’d love to read the juiciest information and the best methods to help you optimise (optimize) your Facebook Page to be more easily found both in Facebook and also on search engines. My book is called “Facebook Business Success in 10 minutes a day” and you can purchase this for $39.95 at this link here  and I promise you it will be the best 40 dollars you will ever spend…. and of course it’s tax deductible.

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My main message to you today is that it’s not only important to have a Facebook Page setup for your business so that you can keep social in this new online economy, but it’s also really important that you know how to setup your Facebook Page so that it has the most search engine juice that will allow your business to be easily found by customers. So you’re looking for tweaks and optimisations (optimizations) that will give you the best SEO.

If you loved this post and found it useful, please do leave me a comment in the box below, I’d love to hear from you. If you want more great tips like this please click the Like button (on the righ hand side of this page) and join my Facebook page on www.facebook.com/TheLikeEffect and you can receive all my updates there as well. So if you love this video, you know what to do, leave me a comment and Like my Page.

Thanks for watching and I’ll see you again soon.

Cheers

Francesca

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