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Top 3 Tips to Super-Charge Engagement on your Facebook Business Page {or Getting Back on the Horse after Holidays}

Business Facebook Fan Page

If you have not posted much over the holidays, chances are highly likely that the “number of people talking about” your Page has dropped significantly in your absence. So if you have had a few weeks of “light duties” since Christmas and have not maintained your Facebook Page very much, you may be feeling a bit like this little guy above , a bit bamboozled by the loss of Engagement on your Page. {I am guilty as charged Your Honour!}

There is nothing wrong with taking some time out to spend with family and friends (and this is entirely healthy) but once you’re back on deck, it doesn’t take long to see that the Engagement on your Facebook Business Page has dropped to a very low level. If this has happened to you too, then read on, I will share some Engagement-rescue-tips with you below….

A successful Facebook Page needs to be managed regularly, but taking time out to unplug from gadgets and technology is just as important.

But don’t panic, we can get your Engagement levels back up again in a jiffy. And the reason you want as high an Engagement rate as possible, is so that your Page can be more easily found (which will in turn help your Page grow faster and spread through Social Media.)

You can measure “Engagement” on your Page by dividing the “number of people talking about this” by the “number of Likers” x 100. This will give you the percentage “Engagement” on your Page.

So if your percentage Engagement has dropped significantly (as mine has too), I have outlined some easy steps below to help fix this post-holiday-too-slack-to-post-problem….

And thank you to all the folks that inboxed me this week asking me how to remedy this issue, it’s a timely reminder that a successful Page is a Page that is maintained. IGNORE your Page and Facebook will never work for your business….

So if you’re just getting back on the horse this week, here’s my Top 3 Tips to help boost the engagement on your page and get your Page rocking again….

Getting Back on the Horse – Top 3 Tips to Super-Charge the Engagement on your Facebook Business Page after being too slack to post over the holidays….

1. Schedule Some Posts. Take a bit of time this week to pre-schedule a handful of posts for the coming few weeks. Believe me, with a workshop only a week away and lots of mentoring sessions booked in, the “schedule” button is a god-send to me right now! This takes the pressure off you as you get back on deck with everything else you also have to do in your business. At the same time, having some pre-organised posts will help to ensure that your Facebook Business Page does not drop any further in its level of Engagement, and we don’t want that! The steps for how to schedule a post are listed here and the reason why you don’t want to lose too much more engagement is because of EdgeRank, which I also explain here.

The “average” Engagement level across Facebook across all industry types is 2%, so if you are sporting an Engagement level that is higher than this, give yourself a pat on the back right now. But ideally, you want to aim for “super-engagement” which I explain here, but don’t worry about being “super-engaged” this week, you’ve got the rest of this year to be super-awesome. {No pressure. LOL}

2. Post Juicy Content. And by JUICY I mean content that YOU KNOW will be highly engaged. From my extensive research for my book “Novice2Ninja – Facebook for Business” I discovered that some posts clearly did better than others. For example, videos are more highly clicked than most other types of content, hands down. Photo Albums are also highly interacted. So take some time when you are scheduling posts this week to really cherry-pick some great content that you know will be more highly engaged than just a plain message without a visual.

Even just posting “Visual” content alone will help to boost your Engagement very quickly because it will naturally attract more shares, likes and comments.

And if you want the full lowdown on what is the best content to post, when to post it, and who to post it to, half my book is dedicated to this topic, it is that important!

Buy “Novice2Ninja – Facebook for Business” , eBook or Printed, here

3. Plan a mad rush to your Page. One of the the quickest and most effective ways to boost your Engagement is to organise a way for your Fans to stampede towards your Page. I am not joking! Through the use of the “checkin” feature or via  “Fan uploads”, you can arrange for a rush towards your Page. I know this is a little “manufactured” but this is a powerful way to instantly boost the engagement on your Page. So pick an event you have coming up soon, ANY EVENT, and set up a competition where Fans win a prize when they “check-in” to your Page. For example, if you run a bar and have Happy Hour this Monday night, why not empty out that cupboard-full of promotional material you’ve been hoarding from the liquor companies the last 2 years and offer your patrons a cap or t-shirt in exchange for a “checkin” to your Page? If you run a play centre or restaurant, offer a freebie in exchange for a “checkin”. However if your business is not face-to-face or not group oriented, then run a promotion where the best review or comment, or best photo or video that is uploaded to your Page, wins a prize.

There are many ways to effectively use the “checkin” feature and getting a customer to upload a photo, video, comment or review to your Facebook Business Page is just as powerful as a “checkin”. Either of these functions will trigger the Engagement on your Fan Page to shoot up almost instantly soon afterwards.

Basically because the quick rush to interact with your Page makes it look very popular as it suddenly becomes more highly engaged.

Using “checkin” or “Fan uploads” is like a double-word-score = you not only get super-charged Engagement, but this in turn feeds the Facebook EdgeRank machine, giving you more EdgeRank points than a standard post, spreading your Page even further than before. This gives your Page the “snowball” or “viral” effect which is a phenomena that I explain in detail in my book.

For more advice on how to build a positive brand online, the next Facebook MasterClass starts soon in Bangalow. This is a 3-day Intensive and Interactive Workshop with myself stepping you through the 10-step process to build a successful Facebook Page. The Workshop is run at the beautiful SummerHills Retreat Byron Bay. For more info or to book your seat, click here…. If 1-on-1 is more your style, I can help you progress further with a personal session and to enquire about a coaching session click here. Or if you prefer to discover at your own pace, my book contains a 10-step method to help you get rocking on your Facebook Business Page, to purchase the book click here….

Buy “Novice2Ninja – Facebook for Business” , eBook or Printed, here Request a Call-Back to chat about a 1-on-1 Session with Francesca Grab your seat to the upcoming Facebook Business Workshop here Join us at “The Social Media Club” here

And I would be as happy as a bird on a wire if you shared this post with your friends in your favourite online playground. Thank you xx

With Gratitude
Francesca Esposito-Rose B.Inf.Tech.
Business Mentor, Online Strategist, Author, Speaker & Social Media Business Specialist

6 Mistakes to Avoid on your Facebook Business Page this year {and my Top 6 Tips to remedy them}

In the 1-on-1 Mentoring I do and Facebook for Business Workshops I run, I am asked all the time by small business owners to outline which are the major pitfalls to watch out for when managing their Facebook Business Pages. So I thought I’d list them…. Here’s the Top 6 Mistakes to avoid this year on your Facebook for Business Page (and my Top 6 Tips to Remedy them)….

Facebook Business

1. Breaking the Rules. It’s one thing to live life close to the edge, but breaking Facebook policies on your Business Page may result in having your Business Page shut down. For example, a client came to me recently with triplicate versions of the same Business Page. Running multiple Pages for the same business is one of the things that could get you shut down. Another fault that could get your Business Page tripped up is running a Business from your Personal Profile. A big no-no. So go forth and live on the wild side, but not on Facebook.

Top Rule #1: Play it Safe. Stick within the rules….

2. Posting Randomly. No-one likes willy-nilly. Everyone loves the comfort of a regular, repeatable routine to make them feel safe. It’s human nature. And if one of your goals is to build trust with your Fans (it should be), then you want to be dependable. So turn up for your Fans. Daily. At least for 10 minutes a day. Talk with them. Post information that your Fans will be interested in and information that is relevant to your business.

Top Rule #2: Post Regularly. Stay on-topic…

3. Not Responding to Fans. Again, no-one likes to be ignored. Check your Business Page at least daily, and respond to all comments that are waiting for you, at least within 24 hours. These Fans are reaching out to you and could turn into customers if you engage with them and respond to their questions in a timely manner. Don’t begrudge having to answer questions, a Fan on Facebook is like someone browsing in your store, they could end up buying from you. Consider a comment left on your Page as a potential sales enquiry. If you are not Engaging your Fans, if you are not talking with them, then you are missing a big chunk of Facebook Mojo. Social Media is all about interacting with your Fans, engaging them in meaningful dialogue about your business, and keeping them interested so that they may buy from you, when they are ready. Engaging your Fans is a big part of building a community of like-minded people on your Page. If you miss this bit, you are missing half the reason to be on Facebook.

Top Rule #3: Engage Your Fans Daily. Build a Community….

4. Posting one-sided statements. This flows on from my previous point. If you are posting statements rather than asking questions, you are “broadcasting”. And most people will tire of the same-sounding trumpet after a little while. So make sure you post surveys/polls, post questions and find out what your Fans are really thinking. Using Facebook as R&D is not only powerful, but also a very cheap feedback tool that every business can utilise when researching new products or ways to improve their services!

Top Rule #4: Don’t Broadcast. Engage in a Two-Sided Conversation instead….

5. Being non-visual. Statistically, Fans will comment, like and share more posts that have photos or videos attached to them, compared to plain status messages that have no visuals. So make it your aim this year to never-ever-ever post something without some kind of visual. Your Page will love you for it as it will spread further throughout Facebook (and your Fanbase will therefore grow faster). Your Fans will love you more as well as you have given them eye-candy to enjoy.

Top Rule #5: Be Visual. Always. No Exceptions.

6. Not Sharing the Love. There is enough negativity in the Press and in all other forms of media. Endeavour to BE POSITIVE on your Facebook Business Page. If your Page is the voice of doom-and-gloom, folks will soon switch off. And it’s not just about the tone of your Page, it’s also about what you do with your Page. Share posts from other Business Pages. Leave comments on other Fan Pages. “Like” other Business Pages too if they are “simpatico” with your business (translated from Italian, “simpatico” = sympathetic/synergistic). Spending a few minutes a day perusing your News Feed to share some love on Facebook will not only spread your own Page further on Social Media, but you will also get some of the love boomeranged right back at you, which is a good thing.

Top Rule #6:  Make your Page an UpBeat place & always Take the Time to Share the Love. It’s Worth it.

For more advice on how to build a positive brand online, the next Facebook MasterClass starts soon in Bangalow. This is a 3-day Intensive and Interactive Workshop with myself at the beautiful SummerHills Retreat Byron Bay. For more info and to book your seat, click here….

Buy “Novice2Ninja – Facebook for Business” , eBook or Printed, here Request a Call-Back to chat about a 1-on-1 Session with Francesca Grab your seat to the upcoming Facebook Business Workshop here Join us at “The Social Media Club” here

And I would be as happy as a jumping jumbuck if you shared this post with your friends in your favourite online playground. Thank you xx

With Gratitude
Francesca Esposito-Rose B.Inf.Tech.
Business Mentor, Online Strategist, Author, Speaker & Social Media Business Specialist

{Heart Cloud Photo courtesy of freedigitalphotos.net}