The Juice in Your Business

Today I answered a “Burning Question” on one of my favourite blogs

The burning question was…

How do you say what you do? (Give your self credit.)

And my answer was…

I mentor businesses to find their voice online, establish client relationships and find the juice in what they do. I have developed a successful 10-step method to help businesses “get social”. I subscribe to grass-roots simplicity; half of what I do is marketing and methodology, the other half is focus. Half is science and strategy, the other half is inspiration. You can’t have the creative hand without the willing arm to move it. I help businesses connect with their passion and their customers….

This got me thinking about a major renovation we did a few years ago to support our re-branding of “SummerHills Resort-Style Accommodation” to SummerHills Retreat Byron Bay. This upgrade did 2 things. It immediately gave the juice of what we were offering (a quiet retreat to get away from the hustle and bustle of busy life) rather than just calling our place “resort style accommodation” (this could be anywhere and any type of accommodation). Secondly, it converted the guesthouse to self contained villas which was in keeping with the Tuscany feel of our Byron Bay retreat.

Our builder Dave, was installing the new Tuscany windows on the last day of a long 4 month project. We had the whole renovation beautifully planned which had all gone according to schedule. So far. What could possibly go wrong on day 120 of a 120-day build, right? Well, we hit a major speed bump we didn’t see coming. The “wind-proof” window arms I had imported from the US to hold the windows open and in place without banging even with the slightest breeze, were the wrong size. These levers had taken 3 months to arrive and were ordered from the only place on the planet that sold these special gadgets to do this particular job.

I had guests arriving the next day into our brand new beautiful villas. They had prepaid for the accommodation and the last job was simply to install these windows! I thought we were home and hosed. {Aargh!} Imagine my panic! Within minutes I kicked into backup-plan-mode and started to envisage places I could ring to relocate these guests into different accommodation. Problem was, it was a music festival weekend and we were all booked out months in advance.

I sat on the step with my head in my hands. I knew there was no back-up plan coming to the rescue, when Dave found me and sat next to me. He said…

Francesca, I don’t believe in building problems, I only believe in building solutions.

Th reason why I’m sharing this story with you is to show you that your customers are not buying your products. They are buying your energy. They are not buying your services. They are buying the message behind your brand. In this one statement, Dave gave me comfort and also confidence that the job would be completed on time. Those few kind words reminded me why I had engaged him as a contractor to begin with – because I believed in him as a capable person, not as a capable builder. His exemplary building skills were secondary to my decision in choosing him. The juice he gave me was strong confidence, clear committment and unwavering vision to do whatever was needed to get the job done. And that’s what he did. He put his tricky Ninja builder-brain to work,  burnt the midnight oil to weld and modify the levers for the windows to go in and the guests were checked in the next day. {Phew!}

So my question to you is….

 What is the juice you give to your customers? Do you build houses or create dreams? Do you mow lawns or manifest beauty? Do you take photos or capture joy? Do you massage bodies or nurture souls? Do you counsel patients’ problems or offer wellbeing solutions?  What is the essence of what you give in your business?

Business Mentor

Answering this question is a stepping-stone to your Facebook Business Success   and also the first step we cover in the 10-step strategy in my book. Getting clear on the essence of what you do is your first step to kicking arse with your Facebook for Business Page.

So I’d love to know, what is The Juice in your Business? I’d love for you to leave a comment in the box below and share your thoughts or go to and join the conversation…. See you there !



New Facebook Timeline Changes for Business


Facebook is rolling out the new Timeline format for Business Pages on the 30th March 2012…. Is your business ready?

*** crackle alert everyone – sorry – buying a new video camera tomorrow to replace the old webcam I’ve been using – lucky I’m not in the business of video production. LOL ***

Get your business ready with the eBook “Facebook Business Success in 10 minutes a Day” including all the latest Timeline changes. Also get a step-by-step guide on how to market your business sucessfully on Facebook. This is the guide you must have including a 10-step method to give your business lift-off on Facebook in 2012 …..

Buy eBook Now Only $39.95

Here’s a transcript of this video here….

Hi Again, I’m Francesca and I’m your Facebook Business Specialist. Just a quick “hello” today and I wanted to touch base with you and talk about the new changes that Facebook is rolling out on the 30th March which is not long to go now. These are the biggest changes that Facebook have rolled out since they were invented 5 years ago. Lots of brand new never-seen-before features and I’m really excited about them because it’s just going to supercharge marketing your Business on Facebook like never before. So lots of new features.

The main thing to remember is don’t panic. Everything will be okay. If you already have a Business Page, your Page will roll over into the new format seamlessly on the day. So there are a few things you need to do like uploading your Cover Photo and perhaps resizing your Profile Photo and if you have a Personal Profile then you would already have a taste for what the new Timelines are going to look like.

Business Pages though will have quite a lot of extra features that the Personal Profiles doesn’t have. So the Business Timeline will be very different with lots of new features that the Personal Timeline doesn’t have.

If you’re new to Facebook “Welcome” and I hope you do join us online, we’re having a lot of fun with our Facebook Pages. Now really is the best time to join because you get to join at ground-zero and embrace the new changes that everyone else is having to learn with the new-look Facebook. So it’s a perfect time really.

To join and add your business to Facebook just go to and setting up your Page will only take about 15 minutes. That’s the easy part. Where you may get stuck is what to do after that. And I’m here to help. I’ve distilled my 3 year journey of cracking Facebook for Business into an eBook and it’s called eBook “Facebook Business Success in 10 minutes a Day” and that’s also out on the 30th March.

Buy eBook Now Only $39.95

My book covers all of the new Facebook changes including all of the new Timeline features and it also gives you a 10-step method that’s successful that I use with all of my clients and it’s easy and it works. I’m very excited to be sharing my insights with you. It’s a training manual, you sit with your laptop or PC and you get stuck into every step as we go along so it’s a hands-on practical and you’re moulding your identity on Facebook as we go along.

I also teach you the thinking behind Facebook, the psychology of Social Media.  I teach you what to do to make your Page successful and how to manage your Page in 10 minutes a day which I think is very important for every business. But I also teach you why you’re doing it, so you’re not just blindly following steps, you’re actually understanding what you’re doing.

If you need to hit the panic button, I offer a range of support packages, whether you’re a beginner or whether you’re already using Social media in your business, or whether you’re an SMO and you need to fill some gaps in your knowledge. Check out the packages on my website . There’s a range of one-on-one packages to support and care for your business. Just reach out and let me know if any of these suit you and if I can support you in any way.

My Social Media thought for today is that Social Media is not about being perfect! And that might sound a little strange since I talk about being successful on Facebook all the time. It’s not about perfectionism, it’s about being transparent and being authentic and allowing your customers to connect with the human behind your brand. So it really is about developing your voice and developing your identity online. You are actually developing your digital identity online. So you’re learning how to be social within a business framework. I talk a lot about this in detail in my eBook. And I can also help you mould your identity online with my one-on-one weekly support packages if you prefer one-on-one mentoring and coaching rather than reading a book. So there’s a range of support I offer depending on what suits you.

So reach out, I’d love to connect with you. Remember to leave your comment in the box below or send me an enquiry through website and remember to Like our Facebook Page and join the conversation there.

Connect with you soon….



© 2012 Copyright thelikeffect™ All Rights Reserved.


I Believe

You can watch this blog post on video or read the transcript below….


Hi, I’m Francesca and I’m your Facebook Business Specialist.

I’m also the creator of thelikeffect™, a 10-step method to get your business integrated with Facebook. It’s fast, it’s easy and it’s successful. And I step you through the whole process from the very beginning, so even a total Social Media beginner can do this. But I guess you’re wondering what I’m all about? Or perhaps you’re still deciding whether you need Facebook in your business?

So let’s cut to the chase, I’m here to tell you that you definitely need Facebook in your business. Facebook has quite literally put the power of marketing back into the hands of businesses. Now businesses have never had access to this sort of free mass marketing before, so this is huge. It’s quite literally changed the that way we trade, the way that we interact with our customers. It’s very powerful and you can’t ignore it. You definitely need Facebook in your business; it’s a tool that you have to be using.

The great thing about Facebook is that it’s huge. Did you know that while you’re watching this video, there’s almost 1 billion active users right now on Facebook? If Facebook were a country it would be the third largest country in the world, only third to China and India, I mean, that’s mind blowing. Your business has to be there. So if Facebook is the new marketplace, you have to be there. If Facebook is where your customers and my customers are, your business has to be there. There’s simply no other platform on this planet with so many people congregated in one place.  1 Billion people! That’s almost 20% of the planet’s population that are active in Facebook, posting billions of messages, every day. That’s one phenomena that your business can not afford to ignore. It’s a slice of the market that your business really needs to have.

In fact, that online community is so strong, that 2012 is the year that the internet economy is going to take over, whether we like it or not. So what this means for businesses like yours and mine is that if all you have is a website, you risk being left behind in the nineties, so your business really has to have a Facebook page.  But the great thing is that it’s not too late to join today and I’m here to help. And I’m really excited to be sharing my 3 year journey with you. I’ve distilled all of my lessons into a 10-step method that I’ve applied to many businesses successfully, and it gets you from setup to flying in no time at all.

So what’s the bottom line? Social media essentially, at its core, is about connecting us all together. And Facebook for business is about sharing, connecting with your clients, engaging with them and developing a long term relationship with your customers within a business framework.

So what does this all mean?

I believe. That if you provide information that’s useful and interesting and truly relevant to your customers, they’ll keep coming back. But there’s a few things you need to do to make sure that your page is successful. And I don’t mean gimmicky things, salesy things. I mean being authentic and really focusing on the strengths of your business. And I can teach you what you need to do to make your page successful. And the best thing is, is that what I teach you will fit in with exactly what you’re doing right now for your business. There’s no PR firm, no fancy marketing plan. My 10-step method will have you managing your Facebook page in 10 minutes a day, successfully.

Buy eBook Now Only $39.95

So, what I’d really love to find out is what YOU think of the new online economy? So, come and join the conversation. Everyone’s welcome. All you need to do is “Like” our Facebook page which is on the right hand side of your screen, and post your opinion. I’ll see you there.






Hello World

Hi, this is my first blog post for thelikeffect™.

We love facebook for business around here and as a Facebook Business Specialist, I look forward to posting lots of useful tips, hints, videos and ideas to help you achieve Facebook Business Success.

Stay tuned and I look forward to connecting with you all soon.