The Benefits of Entering Your Street Address: Tips to Optimizing your Facebook Business Page

Optimise Facebook Business PageAlot of my clients have been asking me lately whether they should add their real street address to Business Pages? Short Answer YES! Long answer, there are many  benefits in doing this. In this post I explain the two top reasons why adding your street address will greatly improve the performance of your Page. I also explain the steps to do this….

Most folks are concerned about privacy on their personal Facebook Profiles, but there are some great benefits that go along with adding your street address to your Business Page. So business owners, I would be adding my street address pronto if you haven’t already done so….

Here are two great reasons why you need to add a real street address to your Facebook Business Page right now….

1. Subcategory. There are 3 x new fields that Facebook magically opens up for you once you add yuor street address. These 3 fields are “subcategory”. Besides your major category which your overall “type” of business, the “subcategory” allows you to refine what you do a little more. Once you add your street address, you are allwoed to add three x subcategories to your Business Page. The super-duper benefit of this that once you do this, anyone looking for your type of service in your local area, will find your Business Page as matching the type of product they are looking for. For example, if you are a Retail Store and your category is “Shop”. Once you add your street address, you can now also add more of a description of what type of “Retail Store” you are. So say you are vintage. You may be able to add “Vintage”, “Antiques” and “Second hand” as your 3 x subcategories. I have just made these up, but you get the general idea. THEN, when someone is searching for “Vintage” or “Antique” or “Second Hand” on Facebook, in your local area, your business will come up when it would not have previously come up before in a customer search.

2. Map. The 2nd major benefit of adding your street address to your Business Page, is that once you do this, your business now comes up ON THE MAP. On the Facebook  Map I mean (which is in fact a Bing map, Facebook use Bing maps. not Google Maps). So without an address, you simply don’t appear on the Facebook map. Again, it is very powerful to be able to display a map on your Business Page, it also ranks you in Facebook searches. Having a Facebook Map also helps with your SEO or Search Engine Optimization, but that’s a whole other post….

And what if you don’t have a shop you cry? What if you run an online business? If you are not a bricks & mortar business, do not fear, you can also use a PO BOX as your “street address” so go out and grab one today…..

How to add your street address….

  1.  Simply click on the About Box underneath your Cover photo
  2. You can enter your street address there
  3. Once you have entered this, Facebook may take 1 minute or 1 month to process your address. If the “subcategory” field and map do not appear within a few minutes, make a note to come back to this later. You will need to come back to this screen to physically type in your “subcategories” – Facebook will not fill this in for you….

For this and other great ways to optimise your Facebook for Business Page for your business success, get my book. Or if 1-on-1 is more your style, I am available for personal sessions in person, over the phone, over email or over skype….

Buy Book Now “Novice2Ninja” Book a Session with Francesca

If you found this post useful, please share to your favourite playground, I would be over the moon with appreciation for helping me share the knowledge and the love (I am a small business too)…

With Gratitude

Francesca Esposito-Rose B.Inf.Tech.

FaceBook Business Specialist

[House Photo courtesy of]



About Francesca

Francesca Esposito-Rose is CEO of, a successful Australian Retreat. Also Digital Strategist, Business Mentor and Facebook Business Specialist. With extensive experience over many years in corporate and public management and private business ownership, a past life as a geek and too much internet experience to admit in public, she translates Facebook for Business into understandable language that others leave you wondering about. Francesca has a fresh and straight-talking style in both writing and management, getting the job done, quickly, efficiently and successfully.

16 Responses to “The Benefits of Entering Your Street Address: Tips to Optimizing your Facebook Business Page”

  1. Sable August 28, 2012 2:30 pm #

    Fantastic points, making changes now to my address on my fanpage


  2. Guy Hefferon August 28, 2012 8:08 pm #

    Well, that was interesting. What was even more interesting was the fact that I never knew i had to enter all the details on the Faceboko Business page, i had no idea it mattered! I’ll be paying more attention from now on to make sure I enter all this stuff!

    Guy Hefferon

  3. jordan August 29, 2012 7:48 am #

    Thanks for giving your ideas here. I’ve got a couple questions on street addresses so I’ll leave a question on your Facebook page, i see that you answer questions there too. what a great service you povide!


  4. michael kors August 29, 2012 2:19 pm #

    invaluable stuff your sharing here, really beneficial thankyou

    michael kors

  5. Favlo August 30, 2012 2:08 pm #

    Hey there, You’ve done a fantastic job to inform us all of this need, i never knew about street addresses. so what else don’t i know? i need to buy your book….


  6. Portia Ross August 30, 2012 3:48 pm #

    Remarkable really, I had no idea I needed to do this, thank you so much . okay i’m off to fix my Business Page address on Facebook.

    Portia Ross

  7. hermaine August 31, 2012 12:44 pm #

    I love the way you wrote this article. This is wonderful. Wow, who would have thought that the street address was so vital on a Facebook Business page! Wowzers ;)


  8. Wallace Groepper September 1, 2012 4:43 am #

    Hi there very cool web site!! Beautiful .. Wonderful .. I never realised that entering the street address on my Facebook Business Page would help so much, thanks for sharing this info. . . . . .

    Wallace Groepper

  9. Camare September 5, 2012 7:06 am #

    Super! I love these delicate posts. very nice article and ideas. very clean and clear

    Camare S.

  10. Montz Alequin September 5, 2012 11:51 pm #

    hello there and thanks for your information. I’ve definitely picked up something new from here. Make sure you write for us again soon..

    Montz Alequin

  11. lavernes turmbly September 6, 2012 10:00 pm #

    just wanted to say great blog!

    lavernes turmbly

  12. Rumberger Macqueen September 7, 2012 12:43 am #

    your article is inspiring. Your clarity is just spectacular and you are so knowledgeable in this subject. Thanks a million and please keep up the awesome work.

    Rumberger Macqueen

  13. Digby Fralix September 9, 2012 10:00 pm #

    Thank you for another fantastic article. I’m learning so much from your blog! And it’s free! I have just bought your book so that I can get your tips all in one place, figured I needed to do this ;)

    Digby Fralix

  14. Jasinski September 11, 2012 9:46 pm #

    Excellent blog here! fixing my street address now!


  15. clinton January 12, 2013 10:37 pm #

    good topic. I need to spend some time learning much more and understanding more about this. Thanks for the excellent info, I was looking for this information for ages….


  16. Wendi Cheng February 14, 2013 5:53 am #

    Fascinating blog! Appreciate the help to build my Fanpage….

    Wendi Cheng

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