6 Mistakes to Avoid on your Facebook Business Page this year {and my Top 6 Tips to remedy them}

In the 1-on-1 Mentoring I do and Facebook for Business Workshops I run, I am asked all the time by small business owners to outline which are the major pitfalls to watch out for when managing their Facebook Business Pages. So I thought I’d list them…. Here’s the Top 6 Mistakes to avoid this year on your Facebook for Business Page (and my Top 6 Tips to Remedy them)….

Facebook Business

1. Breaking the Rules. It’s one thing to live life close to the edge, but breaking Facebook policies on your Business Page may result in having your Business Page shut down. For example, a client came to me recently with triplicate versions of the same Business Page. Running multiple Pages for the same business is one of the things that could get you shut down. Another fault that could get your Business Page tripped up is running a Business from your Personal Profile. A big no-no. So go forth and live on the wild side, but not on Facebook.

Top Rule #1: Play it Safe. Stick within the rules….

2. Posting Randomly. No-one likes willy-nilly. Everyone loves the comfort of a regular, repeatable routine to make them feel safe. It’s human nature. And if one of your goals is to build trust with your Fans (it should be), then you want to be dependable. So turn up for your Fans. Daily. At least for 10 minutes a day. Talk with them. Post information that your Fans will be interested in and information that is relevant to your business.

Top Rule #2: Post Regularly. Stay on-topic…

3. Not Responding to Fans. Again, no-one likes to be ignored. Check your Business Page at least daily, and respond to all comments that are waiting for you, at least within 24 hours. These Fans are reaching out to you and could turn into customers if you engage with them and respond to their questions in a timely manner. Don’t begrudge having to answer questions, a Fan on Facebook is like someone browsing in your store, they could end up buying from you. Consider a comment left on your Page as a potential sales enquiry. If you are not Engaging your Fans, if you are not talking with them, then you are missing a big chunk of Facebook Mojo. Social Media is all about interacting with your Fans, engaging them in meaningful dialogue about your business, and keeping them interested so that they may buy from you, when they are ready. Engaging your Fans is a big part of building a community of like-minded people on your Page. If you miss this bit, you are missing half the reason to be on Facebook.

Top Rule #3: Engage Your Fans Daily. Build a Community….

4. Posting one-sided statements. This flows on from my previous point. If you are posting statements rather than asking questions, you are “broadcasting”. And most people will tire of the same-sounding trumpet after a little while. So make sure you post surveys/polls, post questions and find out what your Fans are really thinking. Using Facebook as R&D is not only powerful, but also a very cheap feedback tool that every business can utilise when researching new products or ways to improve their services!

Top Rule #4: Don’t Broadcast. Engage in a Two-Sided Conversation instead….

5. Being non-visual. Statistically, Fans will comment, like and share more posts that have photos or videos attached to them, compared to plain status messages that have no visuals. So make it your aim this year to never-ever-ever post something without some kind of visual. Your Page will love you for it as it will spread further throughout Facebook (and your Fanbase will therefore grow faster). Your Fans will love you more as well as you have given them eye-candy to enjoy.

Top Rule #5: Be Visual. Always. No Exceptions.

6. Not Sharing the Love. There is enough negativity in the Press and in all other forms of media. Endeavour to BE POSITIVE on your Facebook Business Page. If your Page is the voice of doom-and-gloom, folks will soon switch off. And it’s not just about the tone of your Page, it’s also about what you do with your Page. Share posts from other Business Pages. Leave comments on other Fan Pages. “Like” other Business Pages too if they are “simpatico” with your business (translated from Italian, “simpatico” = sympathetic/synergistic). Spending a few minutes a day perusing your News Feed to share some love on Facebook will not only spread your own Page further on Social Media, but you will also get some of the love boomeranged right back at you, which is a good thing.

Top Rule #6:  Make your Page an UpBeat place & always Take the Time to Share the Love. It’s Worth it.

For more advice on how to build a positive brand online, the next Facebook MasterClass starts soon in Bangalow. This is a 3-day Intensive and Interactive Workshop with myself at the beautiful SummerHills Retreat Byron Bay. For more info and to book your seat, click here….

Buy “Novice2Ninja – Facebook for Business” , eBook or Printed, here Request a Call-Back to chat about a 1-on-1 Session with Francesca Grab your seat to the upcoming Facebook Business Workshop here Join us at “The Social Media Club” here

And I would be as happy as a jumping jumbuck if you shared this post with your friends in your favourite online playground. Thank you xx

With Gratitude
Francesca Esposito-Rose B.Inf.Tech.
Business Mentor, Online Strategist, Author, Speaker & Social Media Business Specialist

{Heart Cloud Photo courtesy of freedigitalphotos.net}

 

 

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About Francesca

Francesca Esposito-Rose is CEO of SummerHills.com, a successful Australian Retreat. Also Digital Strategist, Business Mentor and Facebook Business Specialist. With extensive experience over many years in corporate and public management and private business ownership, a past life as a geek and too much internet experience to admit in public, she translates Facebook for Business into understandable language that others leave you wondering about. Francesca has a fresh and straight-talking style in both writing and management, getting the job done, quickly, efficiently and successfully.

One Response to “6 Mistakes to Avoid on your Facebook Business Page this year {and my Top 6 Tips to remedy them}”

  1. elana rosenberg March 14, 2013 12:44 pm #

    Good blog post. There’s quite a few things I will implement on my own facebook business page, thankyou

    elana rosenberg

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